The property asset involved in this transaction is an office space located at 1407 Broadway in the Midtown South market, encompassing 10,343 square feet. The asking rent for this space is set at $70 per square foot, with a lease term of 8 years under a Modified Gross Lease structure. The landlord for this property is Shorenstein Properties.

Summary of transation details:

• Property Type: Office
• Transaction Amount: $70/ft
• Lease Term: 8 years
• Lease Type: Modified Gross Lease
• Landlord: Shorenstein Properties
• Tenant: Optimove
• Landlord's Representative: Connor Daugstrup, Justin Royce & Tara Stacom - Cushman & Wakefield
• Tenant's Representative: Matthew DeRose & William Janetschek - Nomad Group

The transaction features key representatives from both the landlord and tenant sides, with Nomad Group representing Optimove in this deal. Optimove specializes in customer-led marketing and has expanded its NYC office space with custom-built facilities that include a private outdoor patio, catering to its growing needs. Nomad Group is recognized for managing and leasing premier commercial real estate across New York City, overseeing over 2 million square feet of prime office space.