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Ben Kohn's PLBY Group Leases 20,000 Square Foot Office In Miami Beach From Robert Rivani

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LEASED

Florida

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Office20,000 SF
Leased 08/13/2025
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LEASED

Ben Kohn's PLBY Group Leases 20,000 Square Foot Office In Miami Beach From Robert Rivani

1691 Washington Avenue

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Office20,000 SF
Leased 08/13/2025
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Summary

FLORIDA
Asset Type:Office
Price Per Square Foot:$0
Total Square Footage:20,000 SF
Transaction Type:Lease

The property involved in this transaction is located at 1691 Washington Avenue in Miami Beach. It is an office asset measuring 20,000 square feet. The building has undergone a $100 million renovation, making it a modern space for business operations.

Summary of transaction details:

  • Property Type: Office
  • Transaction Amount: Not disclosed
  • Lease Term: 10-year
  • Landlord: Robert Rivani - Black Lion
  • Tenant: Ben Kohn - PLBY Group - Playboy
  • Landlord's Representative: Jeremy Hakala - Newmark
  • Tenant's Representative: Tony Jones - Cushman & Wakefield

This lease entails Playboy relocating its 300-employee headquarters from Los Angeles to Miami Beach, with plans for a content studio and a new members-only Playboy Club. The transition aligns with the brand's focus on licensing, which contributed significantly to its revenue in Q2.

Players

Jeremy Hakala
17 deals$144.5M volume
BROKER

Tony Jones
Cushman & Wakefield
12 deals
BROKER

Newmark
BROKERAGE


Robert Rivani
Black Lion
51 deals$488.5M volume
LANDLORD

Black Lion
LANDLORD

Details

LEASED
IMAGE: Ben Kohn, Robert Rivani, Jeremy Hakala & Tony Jones DATE: 08/13/2025 ADDRESS: 1691 Washington Avenue MARKET: Miami Beach ASSET TYPE: Office ~ SF: 20,000 LANDLORD: Robert Rivani (@Robert_Rivani) - Black Lion TENANT: Ben Kohn - PLBY Group - Playboy (@Playboy) LANDLORD'S REP: Jeremy Hakala (@HakalaJeremy) - Newmark (@Newmark) TENANT'S REP: Tony Jones - Cushman & Wakefield (@CushWake) LEASE TERM: 10-year NOTE: Playboy is relocating its 300-employee headquarters from Los Angeles to a 20,000-square-foot penthouse in Robert Rivani’s $100M-renovated office building at 1691 Washington Ave., Miami Beach, under a 10-year lease. The move includes plans for a content studio and a new members-only Playboy Club, while the brand continues to pivot toward licensing, which drove most of its $28.1M Q2 revenue.

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Deal Type
Effective Rent (Annual)

$1,146,387.93

Total Lease Value

$11,463,879.31

Net Landlord Cash Flow$1,146,387.93