ZOM Living Resubmits Plans for 325-unit Development in Braintree's Contested South Shore Plaza

Two years ago, ZOM Living, a national housing developer, proposed building a massive apartment complex behind Braintree’s South Shore Plaza, the largest mall in the region. This sparked significant local opposition, with residents criticizing the plan in public meetings, and the mayor intervening against it. Ultimately, ZOM Living withdrew their proposal amidst the controversy.

ZOM Living's Renewed Effort

Less than a year after stepping back, ZOM Living has filed new plans for the same site. This time, they aim to develop 325 apartments on nearly nine acres behind the mall. The developer hopes the new political landscape and revised project design will help avoid past conflicts and realize their vision of transforming the mall into a mixed-use complex, similar to other successful projects in the region.

Changes in Local Politics and Project Design

Key political changes have occurred since ZOM’s last attempt. The previous mayor, Charles Kokoros, who opposed the development, lost his reelection bid. The new mayor, Erin Joyce, is focused on economic development and balancing the town’s budget, showing support for housing at the mall. Additionally, ZOM has modified their proposal, reducing the number of units from 500 to 325 and incorporating more green space and landscaping to address community concerns.

Economic and Housing Benefits

Braintree faces an $18 million budget shortfall and a stagnant economic development scene. The new housing development could provide a substantial economic boost, generating an estimated $550,000 in annual tax revenue. Moreover, the project addresses the local housing shortage, with the median home price in Braintree reaching $730,000, making it increasingly unaffordable. Adding over 300 new units could help alleviate this issue.

Opposition and Community Sentiment

Despite the revised plans, some residents and groups, such as the North Braintree Civic Association, remain opposed, echoing last year’s sentiments. However, there is a growing recognition among town officials and some residents of the need for economic growth and development to address budget deficits and support community services.

Future Prospects

The town recently approved an $8 million property tax hike to mitigate layoffs in public services, highlighting the pressing need for increased revenue. Mayor Joyce and other officials see the ZOM project as a potential solution. Joyce advocates for a collaborative community process to ensure the new development meets residents' needs and addresses past mistakes, fostering a more united approach to growth and development in Braintree.