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Government

Jul 12, 2024

Gensler Reveals Renderings for Reinvented Michigan Avenue

Renderings have been unveiled for the conceptual redevelopment of the north end of Michigan Avenue, extending from E Chicago Avenue to Oak Street Beach.

Gensler Reveals Renderings for Reinvented Michigan Avenue
Traded Media
Traded Media

Traded Editorial

2 min read

Renderings have been unveiled for the conceptual redevelopment of the north end of Michigan Avenue, extending from E Chicago Avenue to Oak Street Beach. These designs, developed by architectural firm Gensler, aim to address the high vacancy rates on this popular street. Currently, the avenue experiences nearly a 30-percent vacancy rate, with major moves such as H&M relocating to the former Apple Store and Aritzia taking over the former Gap store. While most changes occur at the southern end, the northern end remains disconnected. Gensler, known for their work on Navy Pier and the Willis Tower, proposes a pedestrian-focused approach to revitalize the area.

Water Tower and Jane Byrne Plaza

One significant aspect of the proposal is a "road diet" to reduce the avenue from seven lanes to four, reallocating the space to wider sidewalks. This change aims to accommodate more planters, outdoor dining areas, and kiosks, enhancing pedestrian traffic northward. The eastern end of the road near the MCA would see the removal of parking by engine 98, replaced with park and restaurant spaces. Water Tower Place would have new ground-floor restaurants and a glass facade, while sculptures along Michigan Avenue would guide visitors to the museum. Jane Byrne Plaza would be revamped with new plantings, seating areas, vendor kiosks, and improved sidewalks, potentially including a cafe in the tower's base commercial space.

Oak Street Beach Connection

Further north, the avenue faces challenges as it splits into three separate roads, creating a difficult connection to the downtown beach. The proposal suggests slimming and streamlining these roads, with two options for crossing Lake Shore Drive: a landmark bridge or an expanded tunnel with art and lighting. The redesigned lakefront park would feature a central plaza, vendors, a welcome center, and green spaces, with a wide sidewalk connecting Oak Street and Michigan Avenue. A new beach area would include boardwalks, a restaurant, and a commercial pavilion with a deck over the water. A large fountain would be added as a major tourist attraction, enhancing the overall appeal of the redevelopment.

#Chicago#Government#Mixed Use#Development Site
Published: Jul 12, 2024Last updated: July 12, 2024