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House Of Spells Signs 10-Year Lease For 20,000 Square Feet At 234 West 42nd Street

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LEASED
Peter Weisman
Alan Schmerzler
+ 2

New York

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Retail40,000 SF
Leased 05/19/2026
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Property Image
LEASED

House Of Spells Signs 10-Year Lease For 20,000 Square Feet At 234 West 42nd Street

234 West 42nd Street & 234 West 42nd Street

See Similar Deals
Retail40,000 SF
Leased 05/19/2026
Peter Weisman
Alan Schmerzler
+ 2
Contact now

Summary

NEW YORK
Asset Type:Retail
Price Per Square Foot:$0
Total Square Footage:40,000 SF
Transaction Type:Lease

The property asset involved in this transaction is located at 234 West 42nd Street in the Times Square market. The retail asset comprises a total area of 20,000 square feet and is notable for being the first U.S. store of House of Spells, which specializes in merchandise themed around Harry Potter, Lord of the Rings, and Game of Thrones. The store has signed a 10-year lease in the space previously occupied by IT’Sugar and Modell’s, within a building owned by Brookfield Properties in partnership with Madison International Realty.

Summary of transaction details:

The deal features key representatives including Brian Kingston from Brookfield Properties as the Landlord, while Alan Schmerzler, Diana Boutross, and Ian Lerner from Cushman & Wakefield serve as the representatives for the landlord. Peter Weisman from Weisman NYC represents the tenant, House of Spells. This transaction marks a significant addition to the Times Square retail landscape.

Players

Peter Weisman
12 deals$36.9M volume(212) 300-3077
BROKER

Ian Lerner
Cushman & Wakefield
5 deals
BROKER

Alan Schmerzler
Cushman & Wakefield
9 deals
BROKER


BUYER

Brian Kingston
Brookfield Properties
44 deals$7.7B volume
LANDLORD

Details

LEASED
IMAGE: Peter Weisman, Alan Schmerzler, Brian Kingston, Diana Boutross & Ian Lerner DATE: 05/19/2026 ADDRESS: 234 West 42nd Street MARKET: Times Square ASSET TYPE: Retail LANDLORD: Brian Kingston - Brookfield Properties (@BrookfieldProperties) TENANT: House of Spells LANDLORD'S REP: Alan Schmerzler, Diana Boutross & Ian Lerner - Cushman & Wakefield (@CushWake) TENANT'S REP: Peter Weisman - Weisman NYC NOTE: Times Square is getting a new 20,000-square-foot experiential retail tenant as House of Spells signs a 10-year lease for its first U.S. store at 234 West 42nd Street, bringing Harry Potter-, Lord of the Rings-, and Game of Thrones-themed merchandise into the former IT’Sugar and Modell’s space in the Brookfield–Madison International Realty-owned building.

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Deal Type
Effective Rent (Annual)

$2,292,775.86

Total Lease Value

$22,927,758.62

Net Landlord Cash Flow$2,292,775.86