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260 West 52nd Street

Updated Oct 8, 2026

Marc Ehrlich Of Indigo 260W 52nd LLC And Will Milam Of Morgan Stanley Acquire Mixed-Use Property For $103.85M
SOLDMixed-use

Marc Ehrlich Of Indigo 260W 52nd LLC And Will Milam Of Morgan Stanley Acquire Mixed-Use Property For $103.85M

260 West 52nd Street

$103,850,227

$545/SF

Building Size

190,289 SF

Asset Type

Mixed-use

Closing

Sep 27, 2026

About this deal

AI

The mixed-use asset located at 260 West 52nd Street in Manhattan was involved in a sale transaction valued at $103,850,227. This property encompasses a total square footage of 190,289, resulting in a price per square foot of $546. The transaction included a loan amount of $25,000,000 from Equitable Financial Life Insurance Company.

Summary of transaction details:

  • Property Type: Mixed-use
  • Transaction Amount: $103,850,227
  • Loan Amount: $25,000,000
  • Buyer: Marc Ehrlich - Indigo 260W 52nd LLC
  • Buyer: Will Milam - Morgan Stanley
  • Seller: Roslingate Company
  • Lender:Equitable Financial Life Insurance Company
  • Square Footage: 190,289
  • Price Per Square Foot: $546

Marc Ehrlich represented both the seller, Roslingate Company, and the new owner, Indigo 260W 52nd LLC, signifying his role in executing the transaction. Will Milam of Morgan Stanley is associated with the $25 million mortgage from Equitable, indicating a recapitalization that reflects the strategic intentions of the new owner.

On the Map

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$103,850,227

$545/SF

Mixed-use

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Players

marc ehrlich

Rose Associates

Broker

$103.9M

vol

1 deal

Broker

marc ehrlich

Buyer

$103.9M

vol

1 deal

Buyer
Morgan Stanley
Morgan Stanley Buyer
 Equitable Financial Life Insurance
Equitable Financial Life InsuranceLender
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New York Mixed-use Market Snapshot

Boundary boundary · Mixed-use · Sale transactions

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Deal FAQ

About $545 per square foot on a published $103.9M for 190,289 square feet (2026).

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Purchase Price

Annual NOI

Loan Amount

Interest Rate (%)

Loan Term (yrs)

Down Payment (%)

Cap Rate

0.15%

Cash-on-Cash

-0.04%

Monthly Payment

$14,164

Annual Debt Svc

$169,964

Annual Cash Flow

$-11,334

DSCR

0.93

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