Reuben Brothers And Crown Onyx Advisors Acquire The Esplanade At 150 Worth Avenue In Palm Beach
150 Worth Avenue
Building Size
—
Asset Type
Retail
Closing
Mar 20, 2026
AI
The asset involved in this transaction is a retail property located at 150 Worth Avenue in Palm Beach. The buyers acquired the property from an affiliate of O’Connor Capital Partners. The previous owner purchased the property for $106 million in 2014. The buyers, Reuben Brothers and Crown Onyx Advisors, plan to renovate the luxury retail center to enhance the tenant mix.
Summary of transaction details:
- Property Type: Retail
- Transaction Amount: Not disclosed
- Address: 150 Worth Avenue
- Market: Palm Beach
- Buyer: Simon Reuben & David Reuben - Reuben Brothers; Stanley Chera & Brittany Bragg - Crown Onyx Advisors
- Seller: Bill O’Connor - O’Connor Real Estate Advisors
This deal involves strategic players in the real estate market, with Reuben Brothers and Crown Onyx Advisors spearheading the acquisition aimed at enhancing their portfolio in the Palm Beach area. The transaction represents a collaborative effort between prominent figures in the industry, focusing on improving the tenant mix and overall offering of the property near The Vineta Hotel and other holdings on Worth Avenue.
Players
Palm Beach Retail Market Snapshot
Boundary boundary · Retail · Sale transactions
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Purchase Price
Annual NOI
Loan Amount
Interest Rate (%)
Loan Term (yrs)
Down Payment (%)
Cap Rate
5.80%
Cash-on-Cash
-1.66%
Monthly Payment
$14,164
Annual Debt Svc
$169,964
Annual Cash Flow
$-11,334
DSCR
0.93