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333 O'farrell Street

Neil Luthra And Vann Avedisian Acquire Hilton San Francisco Union Square And Parc 55 For $408M
SOLDHotel

Neil Luthra And Vann Avedisian Acquire Hilton San Francisco Union Square And Parc 55 For $408M

333 O'farrell Street & 55 Cyril Magnin Street

$408,000,000

Building Size

Asset Type

Hotel

Closing

Nov 24, 2025

AI

The transaction involves the acquisition of a hotel asset located at 333 O'Farrell Street & 55 Cyril Magnin Street in San Francisco. The sale price reached $408,000,000 for an asset totaling approximately 3,000 rooms, equivalently priced at $136,000 per key. The new owners aim to implement significant capital improvements as the tourism and convention sectors in San Francisco recover.

Summary of transaction details:

  • Property Type: Hotel
  • Transaction Amount: $408,000,000
  • Buyers: Neil Luthra & Vann Avedisian - Newbond Holdings; Michael Simanovsky - Conversant Capital
  • Broker: Eastdil Secured
  • Keys: 3,000
  • PPK: $136,000

Eastdil Secured provided advisory services for this transaction, facilitating the acquisition. The deal reflects a significant reduction of about 75% from the asset's appraised value in 2016, highlighting the evolving market dynamics and opportunities within the hospitality sector in San Francisco.

Players

Eastdil Secured
Eastdil SecuredBrokerage

Neil Luthra

Newbond Holdings

Buyer

$1B

vol

6 deals

Buyer

San Francisco Hotel Market Snapshot

Boundary boundary · Hotel · Sale transactions

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Purchase Price

Annual NOI

Loan Amount

Interest Rate (%)

Loan Term (yrs)

Down Payment (%)

Cap Rate

0.04%

Cash-on-Cash

-0.01%

Monthly Payment

$14,164

Annual Debt Svc

$169,964

Annual Cash Flow

$-11,334

DSCR

0.93