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333 O'farrell Street

Updated Nov 26, 2025

Neil Luthra And Vann Avedisian Acquire Hilton San Francisco Union Square And Parc 55 For $408M
SOLDHotel

Neil Luthra And Vann Avedisian Acquire Hilton San Francisco Union Square And Parc 55 For $408M

333 O'farrell Street & 55 Cyril Magnin Street

$408,000,000

Building Size

—

Asset Type

Hotel

Closing

Nov 24, 2025

About this deal

AI

The transaction involves the acquisition of a hotel asset located at 333 O'Farrell Street & 55 Cyril Magnin Street in San Francisco. The sale price reached $408,000,000 for an asset totaling approximately 3,000 rooms, equivalently priced at $136,000 per key. The new owners aim to implement significant capital improvements as the tourism and convention sectors in San Francisco recover.

Summary of transaction details:

  • Property Type: Hotel
  • Transaction Amount: $408,000,000
  • Buyers: Neil Luthra & Vann Avedisian - Newbond Holdings; Michael Simanovsky - Conversant Capital
  • Broker: Eastdil Secured
  • Keys: 3,000
  • PPK: $136,000

Eastdil Secured provided advisory services for this transaction, facilitating the acquisition. The deal reflects a significant reduction of about 75% from the asset's appraised value in 2016, highlighting the evolving market dynamics and opportunities within the hospitality sector in San Francisco.

On the Map

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$408,000,000

Hotel

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Players

Eastdil Secured Savills
Eastdil Secured SavillsBrokerage

Neil Luthra

Newbond Holdings

Buyer

$1.1B

vol

7 deals

Buyer
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San Francisco Hotel Market Snapshot

Boundary boundary · Hotel · Sale transactions

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Purchase Price

Annual NOI

Loan Amount

Interest Rate (%)

Loan Term (yrs)

Down Payment (%)

Cap Rate

0.04%

Cash-on-Cash

-0.01%

Monthly Payment

$14,164

Annual Debt Svc

$169,964

Annual Cash Flow

$-11,334

DSCR

0.93

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