Neil Luthra And Vann Avedisian Acquire Hilton San Francisco Union Square And Parc 55 For $408M
333 O'farrell Street & 55 Cyril Magnin Street
$408,000,000
Building Size
—
Asset Type
Hotel
Closing
Nov 24, 2025
AI
The transaction involves the acquisition of a hotel asset located at 333 O'Farrell Street & 55 Cyril Magnin Street in San Francisco. The sale price reached $408,000,000 for an asset totaling approximately 3,000 rooms, equivalently priced at $136,000 per key. The new owners aim to implement significant capital improvements as the tourism and convention sectors in San Francisco recover.
Summary of transaction details:
- Property Type: Hotel
- Transaction Amount: $408,000,000
- Buyers: Neil Luthra & Vann Avedisian - Newbond Holdings; Michael Simanovsky - Conversant Capital
- Broker: Eastdil Secured
- Keys: 3,000
- PPK: $136,000
Eastdil Secured provided advisory services for this transaction, facilitating the acquisition. The deal reflects a significant reduction of about 75% from the asset's appraised value in 2016, highlighting the evolving market dynamics and opportunities within the hospitality sector in San Francisco.
Players
San Francisco Hotel Market Snapshot
Boundary boundary · Hotel · Sale transactions
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Purchase Price
Annual NOI
Loan Amount
Interest Rate (%)
Loan Term (yrs)
Down Payment (%)
Cap Rate
0.04%
Cash-on-Cash
-0.01%
Monthly Payment
$14,164
Annual Debt Svc
$169,964
Annual Cash Flow
$-11,334
DSCR
0.93