WS Development to Welcome 14 New Retailers at The Street Chestnut Hill

Prepare to be amazed as WS Development unveils its latest renovation project at The Street Chestnut Hill – 27 Boylston.

Exciting New Ventures Coming to The Street Chestnut Hill

This magnificent development will introduce a stunning array of 14 businesses, breathing new life into the heart of this property. With the addition of approximately 25 retailers and restaurants, as well as health and wellness concepts, office spaces, and community gathering areas, 27 Boylston is set to become a hub of vibrant activity.

In the late spring and summer of 2024, the first wave of businesses will open their doors, marking the much-anticipated launch of The Street's newest building. Among the impressive lineup are beloved local brands like Winston Flowers, renowned for their Boston charm, health-conscious café Pink Carrot, and SweatHouz, an infrared sauna and cold plunge studio opening its flagship location. These exciting newcomers will be joined by sought-after national brands such as Alo Yoga, a premium lifestyle label, sustainable fashion brand Reformation, and [solidcore], a high-intensity, low-impact workout studio with a Pilates-inspired reformer.

While this is just the beginning, 27 Boylston already promises to impress. Spanning three levels and an impressive 90,000 square feet, it will perfectly complement The Street's existing retail and dining offerings. Beyond an exciting selection of specialty retail and fashion concepts, visitors can look forward to a diverse range of culinary delights, health and wellness experiences, and even more locally-based businesses.

So, keep your eyes peeled for further announcements in 2024 as The Street Chestnut Hill continues to transform into a vibrant destination that combines shopping, dining, and community engagement like never before.

Introducing a New Wave of Innovative Brands

In a market flooded with options, it's refreshing to discover a handful of standout brands that are revolutionizing their industries. Brilliant Earth, the jewelry retailer committed to ethically sourced gemstones, captures the essence of sustainable luxury. Marine Layer, the apparel company known for its ultra-soft fabrics, epitomizes comfort without compromising style. M.M.LaFleur is redefining workwear for women with its elegant and functional designs. New England OBGYN Associates offers exemplary healthcare to women, providing expert care in a supportive environment. And Pink Carrot, the meal kit delivery service, simplifies healthy eating without sacrificing flavor.

A World of Possibilities in Retail

In the ever-evolving landscape of retail, a new wave of brands is emerging, ready to capture the attention and wallets of discerning consumers. Reformation, a pioneer in sustainable fashion, challenges the status quo with their eco-friendly and stylish clothing options. Roller Rabbit, on the other hand, transports customers to exotic destinations through their vibrant prints and globally-inspired collections. Skin Laundry steps in with their innovative approach to skincare, offering quick and effective treatments that promise a radiant complexion. For those seeking a high-intensity workout, [solidcore] delivers with their cutting-edge fitness studios and sweat-inducing classes. Lastly, SweatHouz takes a unique spin on wellness by offering infrared sauna sessions that promote detoxification and relaxation.

A Reimagined Landmark: 27 Boylston Embarks on a Striking Transformation

Prepare to be captivated as 27 Boylston undergoes a remarkable renovation that pays homage to its rich history while forging a distinctive new experience for all visitors. Spearheaded by the visionary minds of WS studio senior design director Jared Ramsdell and senior designer Morella Garofalo, in collaboration with esteemed architect Sasaki, this architectural marvel will breathe new life into the very heart of the city.

The structural integrity of the building will remain intact, preserving its iconic curvature and timeless brickwork. To infuse a modern touch, elements such as masonry, metal, and wood will gracefully intermingle with enlarged windows and vibrant greenery that elegantly cascades up and around the edifice. A magnificent elevated walkway will embrace the building, beckoning guests to explore a second level adorned with an array of exquisite retail shops. Enchanting both the eye and the soul, a magnificent 64 ft. bridge will gracefully transport visitors to the captivating southern façade of the property.

Not stopping there, the revitalization of 27 Boylston will also include a transformation of the pond-facing overhang, allowing an abundance of natural light to infuse the interior spaces and inviting breathtaking views of the expansive sky above. These architectural endeavors harmoniously blend the old and the new, offering a remarkably reimagined space that exudes both character and contemporary refinement.

No transformation is complete without a finishing touch. A new, inspired sign will grace the property, gracefully harking back to the vintage rooftop signs of yesteryears. Adorned with soft pink lettering, this beacon of elegance will proudly proclaim the arrival of the new building while extending a bespoke, warm welcome to all who set foot on this remarkable property.

As anticipation grows, Alana Stein, Director of Asset Strategy & Experience at WS Development, expresses unwavering excitement, stating, "We have been eager to share this exciting update on the 27 Boylston renovation. The meticulously curated collection of fourteen unique brands, coupled with enhanced space for local shops and the esteemed New England OBGYN Associates, fills us with immense pride. We anxiously await the moment when the community can immerse themselves in the extraordinary offerings within this impeccably designed layout. The milestone celebration of this property in 2024 promises to be an unforgettable occasion."