Witkoff & PPG Begin Vertical Construction on Auberge-Branded Shell Bay Residences in Miami

Key Points

• Shell Bay, a 150-acre private community in Miami, has started vertical construction on its 20-story Auberge-branded condo tower.

• Prices start at $2 million, with 108 luxury units designed by Kobi Karp and interiors by AvroKO.

• Residents gain access to a Greg Norman–designed golf course, full racquet club, private marina, and a Michelin-starred chef–led culinary program.

The ultra-exclusive Residences at Shell Bay—a joint venture by Witkoff Group and PPG Development—has officially gone vertical. The luxury condo tower, set to open in 2027, anchors one of South Florida’s most ambitious private club communities. 

About the Project

• Developer: Witkoff Group & PPG Development

• Architect: Kobi Karp

• Interior Design: AvroKO (1 Hotel Central Park, The Ritz-Carlton NoMad)

• Builder: G.T. McDonald Enterprises

• Brand Partner: Auberge Resorts Collection

• Sales: Exclusively by Douglas Elliman Development Marketing

Market Positioning

Positioned as “Florida’s most exclusive club destination,” Shell Bay is appealing to high-net-worth individuals seeking privacy, prestige, and turnkey luxury. Construction progress is framed as a market signal—buyers want momentum and delivery assurance.

Unmatched Lifestyle Amenities

• Golf: 18-hole Greg Norman–designed course, 12-acre practice facility, Par 3 course

• Racquet Sports: All 4 Grand Slam surfaces, plus pickleball, padel, and basketball

• Marina: 48-slip private dock with Intracoastal Waterway access

• Kids & Wellness: Discovery playground, spa, and fitness center

• Dining: Michelin-starred Chef Julien Jouhannaud leads a culinary program with in-residence dining

Residences & Layouts

• 108 residences: 1- to 4-bedroom floor plans

• Wraparound terraces with views of golf and water

• Open layouts, high-end materials, and custom finishes

• Prices from $2 million

• Exclusive building amenities in addition to the Shell Bay Club access

A Landmark Real Estate Play

Shell Bay isn’t just another luxury tower—it’s a high-conviction bet on ultra-luxury living within private resort communities. As construction progresses, this 2027 project by Witkoff and PPG is positioning itself as one of South Florida’s landmark real estate plays.