Witkoff and PPG Development Break Ground on Shell Bay Residences

Key Points:

• $273 Million Secured: Witkoff and PPG Development have obtained a substantial construction loan to fund the project.

• Exclusive Amenities: The 108-residence tower will feature a Greg Norman-designed championship golf course, private yacht club, and wellness spa.

• Auberge Resorts Collaboration: Renowned five-star hospitality group Auberge Resorts Collection will provide top-tier services to residents.

Witkoff and PPG Development have officially commenced construction on Shell Bay Residences, a luxury condominium set within a 150-acre Mediterranean-inspired enclave in Hallandale Beach, a coastal town in South Florida, just north of Sunny Isles. This development promises to blend modern sophistication with unparalleled amenities, redefining upscale living in the region. 

“We are not just creating a place to live, but a legacy of luxury and privacy. This development sets a new standard for what it means to live in South Florida, combining world-class features and an unmatched lifestyle," said Alex Witkoff, Co-Chief Executive Officer of Witkoff Group.

“Shell Bay represents the pinnacle of private club living, offering unparalleled experiences in a
serene and sophisticated environment,” said Ari Pearl, Founder and President of PPG Development.

A Closer Look at Shell Bay Residences:

• Prime Location: Situated on 150 acres along the Intracoastal Waterway, Shell Bay offers residents serene waterfront views and lush Mediterranean-inspired landscaping.

• Luxurious Residences: Designed by renowned architect Kobi Karp with interiors by AvroKO, the 20-story tower comprises 108 bespoke residences, ranging from one- to four-bedroom layouts. Each unit features expansive views, wraparound terraces, and custom-designed furnishings, emphasizing seamless indoor-outdoor living.

• World-Class Amenities:

  • Golf: A Greg Norman-designed championship golf course with a 12-acre practice facility, including a 9-hole par-3 course. The course measures 7,250 yards, making it one of the longest in South Florida.

  • Marina: A 48-slip private yacht club provides direct access to the Atlantic Ocean, catering to boating enthusiasts.

  • Racquet Club: Offering courts with all four Grand Slam surfaces—European red and green clay, grass, padel, and pickleball—ensuring a comprehensive tennis experience.

  • Wellness Spa: A holistic wellness spa featuring treatments designed by experts in sports, medicine, nutrition, and wellness, providing a sanctuary for relaxation and rejuvenation.

• Exclusive Services: Residents will enjoy personalized services by Auberge Resorts Collection, including a Director of Residences and Concierge, private porte-cochère, secured enclosed parking with electric vehicle charging stations, valet and self-parking, in-residence butler services, and mo

• Hospitality: It will also feature a world-class food and beverage program led by Michelin-starred Chef Julien Jouhannaud, boasting in-residence dining and house sommelier services, along with a resort-style swimming pool, a full-service medical day spa, and a fitness center with both indoor and outdoor facilities designed for personal or small-group training to refine the wellness experience.

Additional Insights:

The groundbreaking of Shell Bay Residences marks a significant milestone in South Florida's luxury real estate market. The substantial $273 million construction loan underscores investor confidence in the project's success. In collaboration with the Auberge brand, the development follows the trend of branded-residential projects that have become a mainstay in South Florida.

Slated for delivery in 2027, pricing at Residences at Shell Bay starts at $2 million with exclusive sales representation by Douglas Elliman Development Marketing.