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Wellpointe Affiliate Buys 4.7 Acres in Warner Center, Pivots Site to 100% Affordable Mixed-Use

Wellpointe Affiliate Buys 4.7 Acres in Warner Center, Pivots Site to 100% Affordable Mixed-Use
traded Media
Traded Media
by Traded MediaShare
California
Mixed Use

Key Points

  • Wellpointe Inc. affiliate acquires 4.71-acre site at 6400 Canoga Avenue
  • Plans call for a 100% affordable, mixed-use development
  • Project aligns with the Warner Center 2035 Specific Plan

Wellpointe has taken control of a major redevelopment site in Woodland Hills, acquiring the 4.71-acre property at 6400 Canoga Avenue and signaling a sharp pivot toward a 100% affordable housing strategy in one of Los Angeles’ most active growth corridors. Under prior ownership, the site was tied to proposals for a 35-story, 650-unit market-rate tower and a 240-key luxury hotel. The new ownership marks a reset, with Wellpointe advancing a plan centered on affordability and community-serving uses as Warner Center continues its transformation.

What’s Planned

While specific design details are still forthcoming, the project is expected to feature:

  • 100% affordable residential housing
  • A high-density, multi-phase high-rise approach
  • Mixed-use components supporting residents and the surrounding district

The development will be guided by the Warner Center 2035 Specific Plan, which encourages density, transit-oriented development, and large-scale mixed-use projects.

Why Warner Center

The site sits in downtown Woodland Hills amid accelerating redevelopment, including Rams Village at Warner Center, the Kroenke Organization’s planned 52-acre mixed-use project anchored by the Los Angeles Rams’ permanent headquarters. According to George Kutnerian, the acquisition reflects Wellpointe’s intent to deliver high-density affordable housing that complements Warner Center’s evolution while expanding access to housing at scale.

Bottom Line

The acquisition of 6400 Canoga Avenue underscores a growing shift in Los Angeles redevelopment: prime sites once slated for luxury towers are increasingly being repositioned for affordability. As Warner Center builds out its next chapter, Wellpointe is placing an early bet on inclusive, large-scale housing solutions 

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