W South Beach Closes Doors to Reopen as Waldorf Astoria in Winter 2027

• W South Beach, at 2201 Collins Ave., Miami Beach, FL 33139, has officially closed for a major renovation ahead of its planned transformation into a Waldorf Astoria.
• The renovation will cover all 348 oceanfront suites, along with the lobby, restaurants, spa, fitness center, pool deck, and event spaces.
• Reuben Brothers, which acquired the property for more than $400 million in 2024, is leading the transformation.
• New offerings are expected to include a private members club, French bakery, and new dining concepts, with reopening planned for winter 2027.

What The Transformation Will Bring

W South Beach has officially closed as the property prepares for a major renovation and a new identity under Hilton's luxury Waldorf Astoria brand. The overhaul will extend across the entire property, including all 348 oceanfront suites, giving the hotel a significant refresh after years of operating under Marriott's W Hotels flag. The renovation will also cover the lobby, restaurants, spa, fitness center, pool deck, and event spaces. The goal is to reposition the oceanfront property as a more expansive luxury hospitality destination while maintaining its prominent South Beach location.

What New Experiences Guests Can Expect

The redevelopment will introduce several new food, beverage, and lifestyle offerings designed to broaden the property's appeal. Plans include a private members club, a French bakery and new dining concepts, alongside renovated existing amenities. The combination of hotel accommodations, restaurants, wellness facilities and private-club programming is expected to create a more integrated luxury experience. The property will also retain its oceanfront setting, with the renovated pool deck and outdoor spaces continuing to be important parts of the guest experience.

What Reuben Brothers Is Doing In South Florida

The transformation is being led by Reuben Brothers, which acquired the property for more than $400 million in 2024. The acquisition and renovation add another major luxury hospitality asset to the firm's growing South Florida portfolio. The company has been expanding its presence in Miami and other major markets through investments in hotels, resorts, commercial properties and luxury real estate. The Waldorf Astoria conversion also places the property within Hilton's high-end luxury hospitality portfolio, potentially giving the hotel access to a broader international guest base when it reopens.

What The Reopening Timeline Looks Like

The property is expected to remain closed throughout the renovation, with a winter 2027 reopening planned under the Waldorf Astoria brand. The extensive scope means the project will involve work across guestrooms, public areas, restaurants, wellness facilities and event spaces rather than a limited cosmetic renovation. Once complete, the property will return to the South Beach market with a new brand, upgraded accommodations and additional lifestyle offerings. For Miami Beach, the conversion represents another significant repositioning of a major oceanfront hotel as luxury hospitality operators continue investing in South Florida's most established resort markets.