Suja Juice & Kopari Co-Founder Plans Luxe Condos in Morning Side With Six Senses Ibiza Co-Developer

Key Points

• Big Bayfront Buy: Hospitality investor James Brennan and Six Senses co-developer John Jacobson paid about $16.5M for a 0.8-acre bayfront site in Miami’s coveted Morningside neighborhood.
• Luxury Scale and Pricing: Plans call for a 17-unit, five-story luxury condo development with optional nanny flats and pricing around $2,500 per square foot.
• High Cost, High Conviction: Total development costs are projected near $150M with sales expected to launch by summer 2026.

Why This Deal Is Turning Heads in Miami

A new ultra-luxury condo project called The Mornings is taking shape on one of the last remaining bayfront development sites in Miami’s historic Morningside enclave. Hospitality entrepreneur James Brennan, co-founder of Suja Juice and Kopari Beauty, has teamed up with John Jacobson, a co-developer of the Six Senses Ibiza resort, to deliver a highly curated, boutique waterfront product. The project matters because it targets scarcity-driven bayfront demand in a neighborhood that has largely resisted dense condo development. Below is what investors, landlords, and brokers should know.

The Bayfront Assemblage 

The project will rise at 700 and 750 Northeast 61st Street, just outside the gated portion of Morningside and minutes from the Design District and Bay Point. The partners paid roughly $16.5M for the 0.8-acre assemblage, which currently includes two older apartment buildings. Notably, the site last traded in 2012 for just $2.7M, underscoring how sharply bayfront land values have risen. From an investor perspective, this is a classic land scarcity play in a neighborhood with strong homeowner resistance to overdevelopment.

Inside The Mornings Luxury Offering

The Mornings will feature 17 oversized residences spread across five stories, plus four optional 500 square foot nanny or grandmother flats that can be purchased by buyers. Units are expected to range from approximately 4,200 square feet to as large as 7,700 square feet, with asking prices averaging about $2,500 per square foot. Architecture is being handled by Brandon Haw Architecture, with interiors designed by Thomas Schoos’ firm. Brennan has also indicated that buyers will be interviewed, reinforcing the project’s private club-like positioning rather than a volume-driven condo sellout.

Costs, Pricing, and Market Positioning

Development costs are projected at roughly $150M, a striking figure given the limited unit count. That math only works if pricing holds firm, and the developers are clearly betting on continued demand for low-density, ultra-luxury waterfront living. Miami’s luxury condo market has increasingly split between high-rise branded towers and boutique residential offerings. Projects like The Mornings aim to capture buyers who want privacy, space, and neighborhood character rather than hotel-style density. This mirrors broader trends seen in Coconut Grove and select pockets of Miami Beach, where boutique condos have achieved premium pricing despite slower overall condo absorption.

What Investors Should Take Away

For real estate investors and developers, The Mornings highlights three key trends. First, true bayfront sites in established residential neighborhoods are becoming nearly impossible to replicate. Second, boutique luxury condos with fewer units and larger floor plans are increasingly favored by ultra-high-net-worth buyers. Third, developer branding and hospitality experience are playing a bigger role in residential pricing power even without a formal branded residence flag.

Growth in Morningside

The Mornings is not a mass market condo play. It is a high conviction, high barrier to entry bayfront bet built on scarcity, privacy, and luxury lifestyle positioning. For investors watching Miami’s next phase of luxury development, this project shows where premium capital is still willing to deploy and why low-density waterfront assets continue to command outsized attention.