Stephen Ross Lands ServiceNow to Anchor 200K SF at West Palm's 10 CityPlace

Key Points

• ServiceNow signs 200,000 SF lease at 10 CityPlace, a new West Palm Beach office tower by Related Ross

• The move brings 850 high-paying tech jobs with $170K average salaries and $50M in investment

• West Palm Beach approved up to $2M in incentives to support the expansion

West Palm Beach just landed a major win. ServiceNow, a $194 billion enterprise tech firm, is making a bold bet on South Florida by planting a regional headquarters in the heart of downtown. It's the city's biggest corporate expansion in decades—and a signal that billionaire developer Stephen Ross’ vision for a tech-driven West Palm is gaining traction.

Tech Moves In: ServiceNow’s Big Bet on West Palm

• ServiceNow will occupy 200,000 square feet at 10 CityPlace, a Class A office tower under construction by Related Ross.

• The company plans to create 850 jobs by 2030, many of them local hires.

• Average salaries for those roles are expected to hit $170,000, making this a high-value workforce addition.

• West Palm Beach is offering up to $2 million in incentives to support the project.

This deal didn’t come out of nowhere. ServiceNow CEO Bill McDermott previously led SAP, an early tenant at Ross’ Hudson Yards in NYC. That relationship helped open the door for West Palm.

A Turning Point for West Palm Beach Office Space

• This is one of the largest new-to-market leases in South Florida’s office sector this decade.

• 10 CityPlace becomes a flagship property with a Fortune 500 anchor, boosting investor confidence.

• The commitment validates Related Ross’ push to reposition West Palm as a tech-friendly urban center.

Office leasing in South Florida has been mixed, but this kind of signature deal can attract further tenants looking for credibility, amenities, and access to talent.

Why It Matters for Investors and Landlords

• High-paying jobs translate into demand for housing, retail, and walkable urban environments.

• Nearby neighborhoods may see a spike in interest from multifamily and mixed-use investors.

• With the city also attracting institutions like Cleveland Clinic and Vanderbilt, the stage is set for broader innovation district momentum.

Although tech still makes up a small slice of the regional workforce, this move plants a flag. It positions West Palm as more than a seasonal or financial hub—it’s now part of the national conversation for innovation headquarters.

The Bigger Picture

Florida continues to court disillusioned California companies with lower taxes, lighter regulations, and sunshine. Ross, through Related Ross, is turning that interest into real, transformative deals. ServiceNow is likely just the beginning. Other firms—from Accenture to IBM—are already circling the region.

A Statement

ServiceNow’s move into 10 CityPlace isn’t just a lease—it’s a statement. It shows that with the right anchor, vision, and incentives, downtown West Palm Beach is ready to compete for the next wave of office tenants and tech talent. And for landlords and developers watching South Florida? This is a cue to start paying closer attention.