SOM Redesigns 375 Lafayette Street as Minksoff and Edison Push 200-Unit NoHo Project With Affordable Housing

Key Points

• Edward J. Minksoff Equities and Edison Properties unveil updated plans for a 19-story, 290K SF residential tower in NoHo
• Project will deliver 200 to 210 units, with up to 53 affordable at 60 percent AMI
• Designed by SOM, the building heads to the Landmarks review in March

A Major NoHo Residential Play

A new design has been revealed for 375 Lafayette Street, a 195-foot-tall residential building planned for the northeast corner of Lafayette and Great Jones Streets. The project is being developed by Edward J. Minksoff Equities and Edison Properties, with architecture by Skidmore, Owings & Merrill. The 19-story tower will span nearly 290,000 square feet within the NoHo Historic District Extension. Plans call for 200 to 210 residential units, including 50 to 53 affordable apartments targeted at 60 percent of the area's median income. For investors, this is a rare large-scale ground-up opportunity in one of Manhattan’s most supply-constrained submarkets.

Design Shift Signals Historic Sensitivity

The latest iteration replaces earlier concepts by Thomas Juul Hansen and SHoP Architects. SOM’s redesign leans into contextual materials. The façade will feature tall rectangular windows framed in fluted red terracotta, with red brick cladding on lot line walls. Setbacks along the southern and western elevations will step toward the corner and include landscaped terraces. That material choice appears tailored to win approval from the Landmarks Preservation Commission, a critical hurdle for projects inside historic districts. A Community Board 2 meeting is scheduled for March 10, where LPC will review the proposal.

Program Breakdown

The building will include:

• Residential floors occupy the bulk of the structure
• 5,500 to 7,000 square feet of ground-floor retail
• Below-grade parking for 25 to 30 vehicles

The property, currently a parking facility spanning nearly 20,000 square feet, sits one block from the Broadway Lafayette and Bleecker Street subway complex, served by the 6, B, D, F, and M lines. Transit proximity combined with NoHo’s boutique retail corridor gives the project strong rental and condo sellout potential, depending on final unit mix and pricing strategy.

Why This Matters for Manhattan Investors

NoHo remains one of downtown Manhattan’s most tightly controlled neighborhoods due to landmarking and limited development sites. A nearly 290,000 square foot project delivering over 200 units is a significant scale for the area. The inclusion of affordable housing suggests the developers are leveraging zoning incentives or state programs to unlock additional floor area. For landlords and capital partners, this project highlights two trends: First, parking lots and low-density uses continue to be prime redevelopment targets. Second, design strategy matters more than ever in historic districts. Securing Landmarks approval can make or break underwriting timelines. If approved, 375 Lafayette Street would reshape the Great Jones Street corridor and inject meaningful new housing inventory into a premium downtown market. All eyes now turn to the LPC review. A green light could set the stage for one of NoHo’s most consequential residential additions in years.