Soho House Guts Its Miami Pool House for a Luxury Health Club

• Soho House shut its Edgewater/Wynwood Pool House for a full rebuild into a wellness club.
• The 105-107 NE 25th Street property gets contrast therapy suites, a racquet club, and a "Longevity Studio" with HBOT and cryotherapy.
• It's Soho House's largest South Florida investment since the Pool House opened in 2022.
• The reno follows the company's $2.7 billion take-private deal, closed in January.

Soho House has temporarily closed its Miami Pool House to begin a full-scale renovation that will transform the property into a dedicated wellness destination.

The private members' venue at 105-107 NE 25th Street, wedged between Edgewater and Wynwood, closed July 19 for what a company spokesperson calls a "complete refurbishment." By the time it reopens at the end of 2026, cocktails and lounge chairs give way to an indoor-outdoor gym, contrast therapy suites, and a racquet club, part of a new Soho Health Club concept. The Pool House also lands on the list of locations getting one of Soho House's "Longevity Studios," recovery suites built around hyperbaric oxygen therapy, red-light therapy, and cryotherapy, per the company's January rollout plan. A new restaurant centered on "nutrient-rich food and drink" replaces the current menu. Members displaced during construction get free access to Soho Beach House in Mid-Beach.

It's the biggest reinvestment Soho House has made in South Florida since the Pool House opened in 2022 inside a converted 1940s printing press, Windward Publishing, on nearly an acre between the two neighborhoods. The Mid-Beach flagship, Soho Beach House, is getting its own Health Club buildout, with redesigned spa rooms, HBOT, infrared saunas, and IV drips, layered on top of a late-2025 refresh of its lobby, pool deck, and Cecconi's restaurant. Wellness now spans 46 Soho House locations worldwide under the Health Club banner, a shift from a brand once built around a DJ booth and a members-only pool scene.

The timing traces back to Soho House's balance sheet. The company closed a $2.7 billion take-private deal on January 29, an offer of $9 a share that carried an 83% premium over its pre-announcement trading price. The deal nearly fell apart weeks earlier when lead investor MCR Hotels came up short on a $200 million commitment, forcing Yucaipa Companies, led by executive chairman Ron Burkle, to patch together alternative financing, including fresh equity from Goldman Sachs Alternatives and actor-investor Ashton Kutcher, who joined the board. The restructuring closed a rocky five-year run as a public company, one where shares had fallen roughly 60% since the 2021 IPO.

Asked about reports that Soho House has trimmed memberships in some cities, including Miami, the spokesperson didn't address the specifics, saying only:

"Miami is one of our top priorities."

The bet lands in a submarket that's still climbing. Edgewater's luxury condo pricing runs roughly $700 to $1,200 per square foot, and the neighborhood anchors part of a $10 billion-plus pipeline of branded and ultra-luxury towers moving through South Florida, including Related Group and Macklowe's Aria Reserve and Terra Group's 55-story Villa Miami a few blocks away. Wynwood, next door, has pushed past its warehouse-and-mural roots into luxury apartments and private clubs of its own. A newly private Soho House betting on wellness infrastructure in that corridor reads less like a retreat and more like a company using its exit from public markets to reposition around where the neighborhood, and the money, are already headed.

Construction is underway now, with a reopening targeted before the end of 2026.