Samsung Electronics America spent the back half of 2025 throwing itself a housewarming party in New Jersey. Now it's leaving. The company confirmed June 1 that it will relocate its U.S. headquarters from Englewood Cliffs to its existing campus in Plano, Texas, by the end of 2026, roughly nine months after holding the Sept. 22, 2025, grand opening of that same Bergen County office.
The timing is the story. Samsung completed its Englewood Cliffs move in 2025 and celebrated the new North American base with a formal opening last September. Less than a year later, the roughly 1,000 employees working there are being pointed at Texas, with most expected to relocate and a smaller group staying behind to wind down Jersey operations. Samsung framed the decision as a "business transformation" meant to improve collaboration and align teams for long-term growth, the standard corporate language for consolidating a footprint into one lower-cost state.
Samsung isn't breaking ground on anything. The company is expanding into space it already holds at Legacy Central, the redeveloped business park where it signed a 216,000 SF lease years ago to anchor its mobile, network, and customer-care operations. Samsung says the Plano campus already supports close to 2,000 people, and the company has held a presence in Texas for more than 30 years, including its semiconductor plant in Austin and a new chip foundry rising in Taylor. Folding the U.S. headquarters into that base puts executive, engineering, and operations staff in the same metro as the manufacturing.
Samsung is the second marquee headquarters to commit to Plano this year, and the smaller of the two. In early 2026, AT&T confirmed it would move its global headquarters out of downtown Dallas and into a new 54-acre campus at 5400 Legacy Drive, a $1.35 billion build on the former Electronic Data Systems site. The plan calls for about 2.3 million SF of office space, topped by a 280-foot tower carrying the AT&T logo, with partial occupancy targeted for the second half of 2028 and a contractual deadline to occupy by the end of 2029. Plano approved $20 million in incentives tied to AT&T keeping or creating up to 10,000 jobs there.
The two moves fit a pattern that's been compounding for years. Dallas-Fort Worth led the nation with 111 headquarters relocations between 2018 and 2025, according to CBRE, ahead of Austin's 88 and Houston's 31. In 2025 alone, DFW landed 11 interstate or international HQ relocations, more than any other U.S. metro and ahead of Miami's eight. Public Storage moved its corporate base from Glendale, California, to nearby Frisco in the same stretch. The pull is consistent: no state income tax, a deep workforce, and space that still prices below the coasts.
That demand is showing up unevenly in Plano's office numbers. The market's overall vacancy ran near 27% in 2024, but the tightest submarkets sit closer to 18%, and the Legacy and Granite Park corridors absorbed a run of new corporate leases through 2025. With Legacy nearing build-out, the city has commissioned a master plan for its next phase, a sign that the trophy submarket is running short of room even as it keeps landing names like Samsung and AT&T.
Samsung says the headquarters transition will be complete by the end of 2026, a fast timeline made possible because the destination already exists. The open question is what happens to the Englewood Cliffs building Samsung occupied for less than a full year, and whether a third major name follows AT&T and Samsung into a Legacy District that is starting to run out of dirt.
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