Saks Fifth Avenue Unveils Massive 130K SF Flagship Store in Beverly Hills Showcasing Elite Brands

Saks Fifth Avenue is unveiling its new women's store on Wilshire Boulevard, marking a significant transformation of its West Coast flagship location in Beverly Hills. Opened on February 8, 2024, this six-level shopping destination spans approximately 130,000 square feet and showcases a meticulously curated assortment of luxury women's fashion, accessories, beauty products, and more. With a blend of renowned luxury brands and emerging designer labels, including over 25 brands exclusive to Saks Fifth Avenue Beverly Hills, the store offers an unparalleled shopping experience.

Larry Bruce, President of Saks Fifth Avenue stores, expresses his enthusiasm for the new location, stating, "Saks Fifth Avenue is revolutionizing luxury shopping in Beverly Hills with the opening of our new women's store on Wilshire Boulevard. This launch signifies our commitment to providing tailored services, personalized attention, and unforgettable experiences. As a long-standing member of the vibrant Beverly Hills community for the past 80 years, we are thrilled to solidify our position as the ultimate destination for luxury fashion."

The Chief Merchandising Officer at Saks, Tracy Margolies, emphasizes the exceptional features of the redesigned store, stating, "We have created a pinnacle luxury shopping destination in Beverly Hills. Our reimagined women's store showcases a perfectly curated range of luxury fashion and beauty products alongside world-class services. With an extraordinary selection of ready-to-wear apparel, exquisite jewelry, and exclusive accessories from top luxury designers, we are proud to offer an exclusive experience that caters to the discerning Beverly Hills customer while reinforcing Saks Fifth Avenue's authority in the world of fashion."

An Unforgettable Personal Shopping and Styling Experience

The highlight of the newly opened store is the expanded Fifth Avenue Club, located on the fifth floor. This exclusive personal shopping and styling experience features 15 luxurious private styling suites, staffed by expert Saks Stylists dedicated to providing exceptional personalized service. From curating a complete seasonal wardrobe with the latest designer arrivals to discovering unique jewelry pieces, the Fifth Avenue Club clients receive best-in-class assistance. Additionally, the club boasts an exclusive outdoor terrace, offering serene views of the iconic Hollywood Hills, providing clients with a tranquil space to relax and unwind while shopping.

A Luxurious Haven for Fashion and Beauty Aficionados

Indulge in a world of opulence and elegance at Saks Fifth Avenue's newly unveiled women's store in Beverly Hills. Immerse yourself in a captivating experience, where luxury services and exclusive offerings await at every corner. Step into the lower level, where renowned beauty and skincare brands eagerly offer their expertise in stunning beauty treatments, all to cater to your most discerning needs. But that's not all - Saks Fifth Avenue goes above and beyond, with a range of services that seamlessly tie into their innovative ecosystem. Make use of the convenient Saks.com Returns and Buy Online, Pick Up In Store options, ensuring that your shopping experience is nothing short of extraordinary.

Ascend to the second floor, where dreams come to life in a private jewelry viewing room. Hidden within its confines, an exquisite bar awaits, providing a hidden sanctuary for those seeking an extraordinary jewelry shopping experience. With an unmatched selection of limited edition and one-of-a-kind pieces, crafted by illustrious brands like Chopard, Graff, and Repossi, Saks Fifth Avenue in Beverly Hills reigns supreme as the ultimate destination for fine and high jewelry aficionados.

Let your style soar as you explore the third and fourth floors, dedicated to showcasing the finest collections from renowned luxury brands. Prepare to be captivated by the artisan craftsmanship of Alexander McQueen, the timeless allure of Valentino, and the avant-garde creations of Fendi, just to name a few. Every inch of this extraordinary store is thoughtfully curated to bring you the pinnacle of fashion and design.

Saks Fifth Avenue has proudly partnered with fashion powerhouses to create dedicated boutique spaces, ensuring that each brand has a platform to shine. From the timeless elegance of CHANEL on the fifth floor to the glamour of Dior, Gucci, and Louis Vuitton on the second floor, the house of your dreams awaits.

Saks Fifth Avenue Transforms the Shopping Experience

Prepare to be captivated as Saks Fifth Avenue embarks on a breathtaking transformation, led by the visionary team at Arcadis. With an unwavering commitment to bringing Saks' distinctive brand identity to life, this collaboration beautifully merges the past and the present. Step inside and discover a shopping experience like no other. Saks Fifth Avenue has embraced a bold new approach, introducing perfectly curated vendor-designed shops throughout the store. As you explore each corner, you'll find yourself immersed in intimate brand experiences, offering a fresh and engaging way to shop. Ascend to the top floor and prepare to be enchanted. The Fifth Avenue Club awaits, transformed into an experiential wonderland dedicated to personal shopping and styling. Here, Saks Fifth Avenue goes above and beyond, exemplifying their commitment to inspiring customers through personalized and unforgettable experiences. Marvel at the grand Regency-style marble staircase, beckoning you to explore further. Bathed in natural light, the store's airy atrium spaces and reflective columns elevate the shopping experience, creating an ambiance of serenity and sophistication. A brighter and more vibrant adventure awaits at every turn.Prepare to be visually dazzled by the store's enchanting aesthetics. The neutral color palette is enlivened by metallic accents and playful pops of color. From richly hued rugs to statement furniture pieces and vibrant wallcoverings, every visual detail has been meticulously crafted to ignite excitement and ignite your senses.

Creating an Artistic Shopping Experience

Step into the store and be greeted by a delightful array of chandeliers that double as unique pieces of art. These artful fixtures can be found throughout the store, elevating the shopping experience to new heights. Not only do they provide magnificent lighting, but they also add a visually stimulating element, making every visit an exciting adventure.

The elevators in the store are no exception when it comes to incorporating artistic elements. Adorned with a subtle milky dichroic laminate, they pay homage to the iconic escalator at the renowned Saks Fifth Avenue New York flagship, designed by OMA/Rem Koolhaas. This small detail adds an extra touch of sophistication and elegance to the overall ambiance of the store.