RIU Hotels Pushes 54-Story, 673-Key Hotel Tower at 1710 Broadway Toward 2027 Finish

• RIU Hotels & Resorts developing a 54-story, 673-room hotel
• Midtown tower rising 633 feet with retail and dining components
• Project expected to top out this year and complete in 2027

What the project means for Midtown hospitality

A major hospitality project is rising in Midtown as RIU Hotels & Resorts advances construction on a 54-story hotel at 1710 Broadway. The development adds significant room inventory in Times Square’s northern corridor, reinforcing the area’s position as a global tourism hub.

What the scale and program say about demand

The tower will deliver 673 hotel rooms, along with two 300-seat restaurants and a lounge bar. This scale signals continued confidence in New York City’s tourism recovery and long-term hospitality demand, especially in prime Midtown locations.

What construction progress indicates

The building has reached roughly the halfway mark, with façade installation underway across multiple elevations. Designed by Moss Architects, the structure features a glass curtain wall and a podium with retail and signage elements typical of Times Square-adjacent developments. At the current pace, the tower is expected to top out by the end of the year.

What this means for investors and operators

For RIU, this project builds on its growing New York footprint following its Times Square property completed in 2022. For investors, the takeaway is clear. Large-scale hotel developments are moving forward again in core urban markets, signaling renewed confidence in travel, tourism, and hospitality revenue growth.

What to watch next

Key milestones include topping out, interior buildout, and operational ramp-up ahead of the 2027 opening. As demand continues to rebound, prime location hotel assets in Manhattan remain a long-term value play.