Rihanna's Fashion Store Savage X Fenty Opens First Chicago-based Store

Rihanna is opening her first Savage X Fenty store in the Chicago area at Orland Square mall. The store's grand opening is scheduled for Friday, a year later than initially planned.

Store Details and New Design

The new Savage X Fenty store spans 3,390 square feet and is located at 288 Orland Square Drive in Orland Park. Originally intended to open in 2023 with a slightly larger footprint, the store now showcases a revamped design and layout. Cathy Mein, Orland Square's director of marketing and business, highlights that this location is the second to feature this new design. By the end of the year, Savage X Fenty aims to have 14 stores across the United States.

Nationwide Presence

In addition to the new Chicago-area store, Savage X Fenty has established locations in several major cities, including Yonkers, New York; Atlanta; Washington, D.C.; Houston; Los Angeles; New York City; Philadelphia; and Las Vegas, as listed on the company's website.

Rihanna's Expanding Brand Empire

Savage X Fenty is part of Rihanna's growing brand portfolio. The Grammy-winning artist, whose last name is Fenty, also owns Fenty Beauty, Fenty Skin, and Fenty Hair.

From Online to Brick-and-Mortar

Launched in 2018 as an online-only brand, Savage X Fenty is headquartered in El Segundo, California. The brand opened its first physical store in Las Vegas in January 2022, marking its transition into brick-and-mortar retail.