Coming this Fall: Reuben Brothers' $2.5 Billion Mixed-use Century Plaza in LA

Private equity and real estate investment firm Reuben Brothers has successfully wrapped up the Century Plaza mixed-use project in Los Angeles' Century City district. With a budget of $2.5 billion, this expansive venture marks a significant addition to the LA skyline.

Complex of the Future

This fall, Reuben Brothers will kick off the sales and marketing of the development's two residential towers. Comprising 44 stories each, the towers will collectively offer 268 for-sale residences. Designed by Pei Cobb Freed & Partners, the residences come with amenities such as a pool, a business center, a dog park, outdoor dining areas, and a children's play area.

Mixed-use Trifecta

Among the key components of Century Plaza is the reinvisioned Fairmont Century Plaza hotel, featuring 400 guestrooms and 85 suites. Alongside its accommodations, the hotel includes amenities such as a pool, spa, and fitness center. The culinary experience is not overlooked, with multiple restaurant options available to guests.

The project's retail component, known as The Shops at Century Plaza, encompasses a sizable 100,000 SF of shopping, dining, and entertainment spaces. Alongside these commercial offerings are public green spaces, a landscaped promenade, and art installations.

Revamping the Landscape: The Next Chapter

As the curtain falls on the construction phase, the project's next chapter unfolds. Reuben Brothers' successful realization of the Century Plaza project introduces a blend of luxury residences, innovative retail destinations, and a revitalized hotel. As LA's newest luxury enclave emerges, the dynamic mix of offerings sets the stage for a new chapter in Century City.