Related Ross Breaks Ground on Shorecrest Luxury Condo in West Palm Beach

• Related Ross launches 28-story, 98-unit waterfront condo
• Backed by $157M financing from GoldenTree Asset Management
• Pricing starts at $3.5M along “Billionaires’ Corridor”

What the groundbreaking means for West Palm Beach growth

Related Ross has officially broken ground on Shorecrest, a 28-story luxury condominium that adds another high-end residential asset to West Palm Beach’s rapidly evolving waterfront. The project is part of the firm’s broader $10 billion investment strategy in the region, reinforcing the city’s emergence as a major destination for wealth migration and luxury development.

What the product means for luxury demand

Shorecrest will deliver 98 residences with just four units per floor, emphasizing privacy, exclusivity, and unobstructed water views. This boutique scale is increasingly in demand among high-net-worth buyers seeking low-density, high-service living environments. Pricing starting at $3.5 million reflects strong confidence in continued luxury demand in the market.

What the design and amenities mean for positioning

Designed by Roger Ferris + Partners with interiors by Rottet Studio, the project focuses heavily on lifestyle and wellness. Amenities include over 18,000 square feet of curated space, anchored by a partnership with Equinox, featuring a rooftop pool deck, spa facilities, and private lifestyle services. This aligns with a growing trend where luxury developments compete on experience and wellness-driven living, not just location.

What the location means for long-term value

Located along Flagler Drive, known as West Palm Beach’s “Billionaires’ Corridor,” Shorecrest benefits from proximity to Palm Beach Island and downtown West Palm Beach. The corridor has become a magnet for affluent buyers seeking alternatives to Palm Beach, driving price appreciation and new development activity.

What this means for South Florida investment trends

“Breaking ground on Shorecrest signals a new era of design-forward luxury along West Palm Beach’s coveted waterfront,” said Bryan Cho. 

This project highlights a continued shift. South Florida, particularly West Palm Beach, is attracting significant capital and high-end development, positioning it as a long-term luxury real estate hub.