Related Group and BH Group Break Ground on 138-Unit Ritz-Carlton Residences in West Palm Beach

Key Points

• Related Group and BH Group break ground on a 27-story, 138-unit waterfront tower
• Project is 70% pre-sold with more than $150M in sales in six months
• Completion expected in 2028 at 1717 North Flagler Drive

What 70% Pre-Sales Mean for West Palm’s Luxury Market

The project is already more than 70 percent pre-sold, with over $150 million in contracts signed in the last six months. That absorption pace underscores continued demand for branded, waterfront product in Palm Beach County. Developers are capitalizing on strong migration trends and sustained interest from high-net-worth buyers seeking ultra-luxury living outside Miami. With 138 residences, the tower remains relatively boutique, supporting pricing discipline in a competitive condo cycle.

What the Design Team Signals About Positioning

Architecture is led by Arquitectonica, with interiors by Rockwell Group and landscape design by Naturalficial. Residences will range from roughly 1,500 to more than 3,000 square feet, featuring floor-to-ceiling glass, expansive terraces, private elevator access, Italian cabinetry, Sub-Zero and Wolf appliances, and smart home systems. The design pedigree reinforces the project’s positioning at the top of the Palm Beach County market.

What the Amenity Stack Means for Branded Competition

Amenities will be managed by Ritz-Carlton staff and include a bayfront pool deck, private cabanas, fitness and wellness facilities, spa treatment rooms, and steam and sauna areas. Additional offerings include coworking spaces, guest suites, entertainment lounges, a golf simulator, and membership access to the Cove Club. A curated art program sourced from the Jorge M. Pérez Contemporary Art Collection further elevates the lifestyle narrative. In an increasingly crowded branded-residence field, hospitality-driven service and exclusivity remain key differentiators.

What This Means for North Flagler’s Growth Corridor

West Palm Beach continues its transformation into a premier luxury residential hub. With delivery slated for 2028, this groundbreaking reinforces long-term developer confidence in the North Flagler waterfront corridor. For investors and brokers, the takeaway is clear. Branded, amenity-heavy waterfront projects in Palm Beach County are capturing outsized demand and driving the next phase of South Florida luxury expansion.