Red Bridge Homes plans 9-unit mixed-use project at 1301 Willow Avenue in Hoboken

• Red Bridge Homes is planning a 9-unit residential project
• Includes 1,200 square feet of retail and on-site parking
• Located in north Hoboken near Trader Joe’s and the waterfront

What Red Bridge Homes is planning

New renderings have been revealed for 1301 Willow Avenue, a proposed six-story mixed-use building in Hoboken led by a subsidiary of Red Bridge Homes. The project will deliver nine residential units along with ground-floor retail and an eight-space parking garage. The site was previously occupied by a gas station and is now undergoing early site work.

What the design and unit mix include

Designed by MVMK Architecture + Design, the building features a modern exterior with brick and panel finishes and large windows. The unit mix includes four two-bedroom and five three-bedroom apartments, including a top-floor penthouse with a private terrace. Amenities will include a recreation space and a green roof. The building steps back at the upper levels, creating outdoor space and reducing street-level impact.

What the approvals mean for development

The developer is seeking multiple zoning variances related to density, height, and building layout. The application is still under review, and final approvals have not yet been granted. This means the project timeline remains uncertain.

What the location means for demand

The site sits in a strong residential area of Hoboken, directly across from a Trader Joe’s and within walking distance of the Hudson River. This location supports demand for larger unit types, especially among renters and buyers looking for more space near transit and amenities.

What this means for developers and investors

This project reflects continued interest in small-scale infill development in high-demand urban markets. Developers are targeting underutilized sites like former gas stations to deliver boutique residential projects with strong pricing potential. For investors, these projects offer limited supply opportunities in established neighborhoods with consistent demand. Hoboken remains a tight market where small developments can deliver strong returns due to limited land availability.