RAINS Secures 700 SF Flagship in Midtown Manhattan

In a strategic move, international outerwear lifestyle brand RAINS is set to establish its flagship presence in the heart of Midtown. The 700-square-foot retail lease secured at 575 Madison Avenue positions RAINS at the epicenter of sophistication and style.

Prime Location: 57th and Madison Avenue

Situated at the bustling intersection of 57th Street and Madison Avenue, RAINS' new flagship store is nestled within the prestigious property owned by Steinberg & Pokoik Management Corp. The strategic placement, coupled with a newly built double-height storefront, underscores the brand's commitment to offering a distinct and immersive shopping experience.

Behind the Scenes: Lease Negotiations

Behind the scenes, the intricate dance of lease negotiations was orchestrated by CBRE's Matt Chmielecki and Preston Cannon, adeptly representing the building ownership. The negotiation process, a testament to Midtown's competitive retail landscape, resulted in a deal with an asking rent of $700 per square foot. This puts RAINS in the esteemed company of other major retailers already gracing the property, including Breitling, Vacheron Constantin, Oliver Peoples, and Tumi.

Beyond Retail: Crafting a Lifestyle Haven

RAINS' decision to call Midtown home goes beyond retail; it's a strategic move to become an integral part of the vibrant tapestry of this commercial hub. With its sleek and functional outerwear offerings, RAINS seeks to enhance the lifestyle narrative for Midtown's discerning clientele, adding a layer of sartorial elegance to the neighborhood.

Midtown's Retail Tapestry Unfolds

As RAINS prepares to open its flagship doors at 575 Madison Avenue, Midtown's retail landscape continues to evolve. The addition of this international outerwear brand further enriches the diverse array of offerings, solidifying Midtown's status as a premier destination for those seeking not just fashion but a curated lifestyle experience.