Mar 12, 2026
Procter & Gamble Plans $1B Gillette Headquarters in South Boston
Traded Media
Traded Editorial
Key Points
- Procter & Gamble plans to invest $1B to build a new Gillette global headquarters and innovation centerin South Boston.
- The new campus will rise at 232 A St., housing about 750 corporate and research employees.
- The site will include 1.5 acres of public open space along the Fort Point Channel as part of the development plan.
What the new headquarters includes in South Boston
Procter & Gamble plans to construct a new global headquarters for Gillette at 232 A Street in South Boston, reinforcing the company’s long-standing presence in the city. The project will deliver a purpose-built office and innovation center designed to support collaboration between corporate teams and research staff. The new facility will accommodate roughly 750 employees, including engineering, product development, and leadership teams.
The development represents a nearly $1 billion investment, covering land acquisition, construction costs, and specialized equipment for the innovation center. According to Gary Coombe, the new headquarters is intended to create a modern workspace that supports collaboration and innovation while keeping the company rooted in Boston.
What the land deal means for the A Street site
The headquarters will be built on land previously owned by Procter & Gamble, which was sold in 2021. At the time, Tishman Speyer and its joint venture partner Breakthrough Properties purchased the property for about $80 million with plans to develop a 324,000 square foot life sciences building. However, those plans stalled as the life sciences development market slowed, leaving the site available for a new use. Procter & Gamble has now agreed to buy the site back to build Gillette’s new headquarters, though the exact repurchase price was not disclosed. The total $1B investment announced by the company includes the land purchase, building construction, and specialized research equipment.
What the investment means for Gillette’s future in Boston
Gillette has operated in South Boston for more than 125 years, making the area one of the brand’s most historically significant locations. The decision to build a new headquarters nearby follows a two-year search that began in 2023, when the company began evaluating options for a new global home for its grooming division. By staying in South Boston, the company maintains proximity to its existing operations while upgrading its workspace to meet modern corporate and research needs. The project also reinforces Boston’s position as a global hub for innovation and consumer product development, especially as companies invest in new research-driven office environments.
What the project means for redevelopment in the Fort Point area
The new headquarters will also contribute to the continued transformation of the Fort Point and South Boston waterfront districts, which have seen major redevelopment over the past decade.
Plans call for 1.5 acres of publicly accessible open space along the Fort Point Channel, helping expand pedestrian access and waterfront amenities in the neighborhood. The headquarters project is just one piece of a broader strategy tied to Gillette’s long-term footprint in the area. The company is also advancing plans to redevelop its existing 31-acre South Boston campus, a project that could deliver 5.7 million square feet of mixed-use development, including housing, offices, and large public open spaces. Together, these investments show that Procter & Gamble is doubling down on Boston, positioning the city as a long-term base for Gillette’s global operations and product innovation.