Pinnacle Appoints Max Cruz as Chief Executive – Affordable Housing

Name: Max Cruz

Position: Chief Executive - Affordable Housing

Company: Pinnacle

Note: Mr. Cruz brings more than 25 years of experience in Florida real estate development and a proven track record of delivering housing at scale. He has personally entitled, developed, and overseen the construction of more than 3,200 rental homes across the state, securing over $500 million in rental financing. His leadership also extends to the development of 2,300+ for-sale homes supported by $136 million in financing. Over the course of his career, he has worked extensively across both affordable and market-rate housing sectors in Florida.

Founded nearly 30 years ago, Pinnacle is a Miami-based, full-service real estate development and construction firm with a portfolio of more than 11,000 high-quality multifamily units across the state. The company manages every phase of development in-house – from site acquisition and design to construction and long-term property management – ensuring efficiency, quality, and long-term impact.

Pinnacle’s award-winning communities often include luxury-style amenities such as pools, fitness centers, and playgrounds for individuals and families. Its signature Art in Public Places program has invested millions of dollars in murals, mosaics, and sculptures that transform neighborhoods and instill resident pride – most recently showcased at Pinnacle at Tropical Pointe in South Miami-Dade.

Education: Florida International University, bachelor's degree in business & finance