NYU Finalizes 46K SF Martin Scorsese Virtual Production Center at Industry City

Constructing a soundstage within the confines of an existing New York City building is a formidable feat, one that demands extensive modifications. From accommodating lofty double-height ceilings and ensuring meticulous soundproofing to installing a web of electrical lines to power the bustling world of cameras and lights, the challenges are manifold.

Yet, defying the odds and embracing innovation, New York University's prestigious Tisch School of the Arts has set its sights on an audacious endeavor in the vibrant neighborhood of Sunset Park, Brooklyn. Their ambitious plan involves the creation of a sprawling, state-of-the-art soundstage facility spanning an impressive 46,000 square feet. Situated atop Buildings 7 and 8 at Industry City, this cutting-edge facility will bear the illustrious name of legendary director Martin Scorsese.

Industry City, a sprawling 35-acre industrial and commercial campus nestled along the picturesque East River waterfront, boasts an intriguing history. Originating from warehouses dating back to the late 19th and early 20th centuries, this historic site once played a pivotal role in World War I as a strategic hub for the military's logistics, facilitating the movement of goods and weapons.

A New Era of Production: Unleashing Creativity in Industry City

In a bold move that revolutionizes the concept of production space, Industry City has crafted a visionary solution to provide filmmakers with an unparalleled environment for their craft. By constructing a waterproof box atop the facility's roof and cutting through the roof slab, Industry City has achieved the extraordinary – a breathtaking 25-foot ceiling. This ingenious design not only caters to the artistic needs of film and TV production, but it also paves the way for column-free spaces, allowing limitless possibilities for creators.

Beyond its architectural marvels, Industry City has gone a step further to equip the space with cutting-edge technology. Jim Somoza, the mastermind behind the project, envisions the soundstages as "three-dimensional green screens," adorned with LED panels that have the power to bring imagination to life. Animation, motion capture, and various digital production techniques will thrive in this next-level facility. Unlike the limitations of traditional post-production, actors and directors will witness the magic unfold in real time, immersing themselves in a world where fantasy meets reality.

The Martin Scorsese Virtual Production Center stands as a testament to Industry City's unwavering commitment to fostering creativity. The impressive facility hosts two double-height soundstages, spanning 3,500 square feet each, alongside two 1,800-square-foot television studios. Accommodating the needs of every production, modern broadcast and control rooms are seamlessly integrated, while dressing rooms, makeup areas, and a lounge provide the perfect backdrop for stars to relax and recharge.

Industry City's attention to detail and innovation doesn't stop there. The facility boasts well-equipped scene workshops, offices, and training spaces, reflecting a holistic approach to nurturing artistic endeavors. To ensure an undisturbed creative ambiance, soundproofed air-gapped walls envelop the soundstages. A central corridor surrounds these spaces, fortifying insulation against external distractions, allowing the magic to unfold undisturbed.

Industry City, with its Martin Scorsese Virtual Production Center, heralds a new era in the world of filmmaking. It is a beacon of opportunity, empowering creators to push the boundaries of their imagination. With this remarkable endeavor, Industry City beckons filmmakers and artists alike to embark on a remarkable journey—one where dreams are transformed into reality.

A Hub for Creativity and Education Takes Shape

As the finishing touches are being added to Industry City's soundstages, a remarkable transformation is about to unfold. Next month, keys to this dynamic space will be handed over to the renowned New York University's Tisch School of the Arts. With plans to equip the area with cutting-edge electronics, lighting, and top-of-the-line production equipment, Tisch will not only train eager students starting this fall but also offer the facility for lease to production companies seeking a state-of-the-art setting.

The decision to establish the production center at Industry City was driven by NYU's existing presence within the complex. For years, the esteemed Langone Medical Center staff and resources have formed a vital part of the university community. The unanimous love for the diverse food options available within the development, as well as the convenient access to the nearby 36th Street subway station, further enriched Industry City's appeal to students and staff alike.

Industry City has already become a thriving ecosystem for various film-related tenants, further elevating its attractiveness to production companies. Notably, AbelCine, a tenant located just two buildings away, offers an impressive range of services. From the sales and rental of film equipment to repairs and comprehensive training programs, it has become a go-to destination for production teams seeking efficient solutions. Should any equipment mishaps occur, the proximity of AbelCine ensures a quick replacement, minimizing disruptions in the creative process.