NY’s 42 Hotel to Debut Hotel on Fort Lauderdale Beach

Key Points

• Prime Location: 75-key, 15-story 42 Hotel planned at 3001 Alhambra St., steps from the beach and Intracoastal.

• Premium Rates: Targeting nightly rates north of $400, with openings slated for 2027.

• Developed by NY Team: Brothers Harsh and Nickul Patel & partner Beau Williams, expanding from their Williamsburg flag‑ship.

New York-based 42 Hotel Group is set to launch its first Florida property on Fort Lauderdale Beach. This 15-story, 75-key boutique hotel at Alhambra & Birch is projected to open in 2027, targeting leisure travelers with rates above $400 per night.

Developer Profile & Brand Roots

Founded by Harsh & Nickul Patel and Beau Williams, 42 Hotel Group built its initial boutique property in Brooklyn (60 rooms, opened August 2022) .

• The Patel brothers bring 20 years of hotel development experience across ~12 NYC properties, blending independent branding and Holiday Inn Express operations.

• The “42 Hotel” name honors their Gujarati heritage—referring to 42 ancestral villages once represented by their father. It’s a personal, legacy-driven brand identity.

Site & Design Overview

• Address: 3001 Alhambra St. (NE corner of Alhambra & Birch), purchased for $2.8M in 2022.

• Footprint: 0.25-acre site; building will stand ~200 ft tall, with 90,000 ft² gross area, including 75 rooms, ancillary retail (984 ft²), amenities (3,771 ft²) and 47 underground parking spaces.

• Architecture by Adache Group / Hariom Realty:

  • Concrete exterior in ocean-inspired blue, white & gray stucco.

  • Glass balconies for all 67 rooms + 8 suites.

  • Nautical design touches—porthole-like slab openings, rounded floor plates, wood-tone louvers.

• Amenity Decks:

  • 5th floor: “sky lobby” with bar, coffee shop & terrace.

  • 15th floor: Rooftop pool deck, bar, cabanas, café/restaurant and gym on mezzanine.

Construction & Approvals

• Site-plan approved unanimously by Fort Lauderdale City Commission, with clearance to begin site prep in Q4 2025.

• Parking variance: Opted to pay $137,034 instead of constructing 3 additional parking spots, fulfilling zoning requirements with payment in lieu.

• Groundbreaking & Timeline:

  • Site clearing planned late 2025; anticipated opening in 2027.

Strategic Positioning & Investment Insight

• Location Leverage: Central beach area offers proximity to ocean, Intracoastal, dining, and entertainment—ideal for high-ADR hospitality.

• Rate Strategy: With leisure travelers rebounding in South Florida, the >$400 ADR aligns with recent upscale boutique trends.

• Developer Depth: With NYC boutique portfolio and mixed-brand operations, the team brings proven hotel asset management—boosting lender confidence.

• Design Differentiation: The brand’s South Asian heritage and ocean-inspired architecture tap into South Florida’s multicultural and luxury ethos, attracting diverse demand bases.

Fort Lauderdale’s incoming 42 Hotel marks a compelling blend of boutique sophistication and strategic positioning. With a premium rate model and beachside location, it appeals to both investors and leisure markets. For CRE players, this project underscores South Florida’s continued hotel development momentum, driven by premium leisure demand and modern design narratives.