North Development Launches House Of Wellness Condos In Brickell With Fortune Development Sales

Key Points

• Ricardo Dunin’s North Development launches a 34-story, 656-unit condo tower in Brickell
•  Units start at $390,000, pivoted from a previously planned 832-key hotel
• Project leans into branded living with an “Integrated Wellness Method” and full-service amenities

Ricardo Dunin is doubling down on Brickell with a new wellness-branded condominium tower that signals where Miami’s condo market is heading next. Through North Development, a joint venture between Dunin’s Oak Capital and Juan Carlos Tassara’s Edifica, sales have launched for House of Wellness, a 34-story, 656-unit tower at 152 Southwest 9th Street. The move reflects both a strategic pivot and a broader trend toward lifestyle-driven residential product. Here is what investors and brokers should know.

From Hotel to Condo Pivot

House of Wellness was originally proposed in 2024 as a 43-story, 832-key hotel. The shift to a residential condominium aligns with continued demand for entry-level Brickell condo product. Units will range from studios to two-bedroom layouts, with starting prices at $390,000. Fortune Development Sales is leading marketing. For context, Brickell continues to attract domestic and Latin American buyers seeking rental flexibility and long-term appreciation. Entry pricing under $400,000 positions the project competitively within the urban core.

Wellness as the Differentiator

The project’s core pitch is health-focused living. Amenities include a fitness center, rooftop pool, spa facilities, treatment rooms, coworking spaces, podcast studio, hair salon, juice bar, pantry and even a dog spa and dog park. A dedicated lifestyle director will oversee programming tied to the project’s “Integrated Wellness Method,” which aims to assess and track residents’ health metrics over time. Wellness-branded condos have gained traction across South Florida, targeting buyers who value experiential amenities as much as square footage.

Competing in a Growing Wellness Segment

House of Wellness is not entering the market alone. David Martin’s Terra recently secured a $410 million construction loan for Well-branded condos in Coconut Grove. Terra previously partnered with the Well brand on a 66-unit Bay Harbor Islands project nearing completion. Eduardo Otaola and Jose Boschetti are also advancing Cora, a 74-unit wellness-focused development in Coral Gables. This clustering of wellness product suggests developers see pricing power in lifestyle branding, particularly in Miami’s global-buyer condo market.

Dunin’s Expanding Brickell Footprint

Beyond House of Wellness, Dunin and Tassara are aggressively building scale in Brickell. In September, the partnership landed a $220 million loan for Domus Brickell Center, a planned 35-story, 579-unit project. In 2024, they also secured $70 million in construction financing for the 172-unit Domus Brickell Park. The strategy is clear: control multiple nodes within Brickell’s evolving residential ecosystem. For investors and brokers, this signals continued supply in the pipeline but also sustained confidence in absorption. Brickell remains one of Miami’s most liquid condo submarkets, particularly for units that can be rented or repositioned.

Final Takeaway

Ricardo Dunin’s launch of House of Wellness underscores two major trends: the shift from hospitality to for-sale residential product, and the growing appeal of wellness-branded living. With 656 units priced from $390,000, the project targets both end users and investors seeking exposure to Brickell’s long-term growth story. As lifestyle branding becomes a competitive edge in Miami’s condo race, developers are betting that health-focused amenities will translate into pricing power and faster sellouts.