Nobu Teams With 13th Floor & Key International for First Residences in Brickell, Miami

Key Points:

• Luxury lifestyle brand Nobu debuts its first Miami residences: 300 units in a 74‑story tower

• Located at 619 Brickell in the powerful Brickell district, the project delivers ~90,000 sq ft of private amenities

• Developed by 13th Floor Investments and Key International, designed by Foster + Partners & Sieger‑Suarez Architects; ground level includes Miami’s second Nobu restaurant

The hospitality‑meets‑residential world is expanding in Miami with the announcement of 619 Brickell. The project brings Nobu’s branded‑residence model into the city’s Brickell corridor, combining world‑class architecture and full‑scale amenities for luxury buyers and investors. 

Site & Design

• The tower rises 74 stories in the heart of the Brickell district, positioning itself along Biscayne Bay

• It sits on the land formerly held by the First Miami Presbyterian Church campus at 609 Brickell Ave (developers reportedly paid ~US$240 M for the site)

• Architecture is by Foster + Partners in collaboration with Sieger‑Suarez, underlining a high‑end design pedigree meant to create a landmark

Amenities & Branding

• 300 residences offer buyers access to about 90,000 sq ft of private amenities: full‑service spa, wellness retreat, cutting‑edge fitness center, poolside café and more

• The ground floor will host a Nobu restaurant (Miami’s second), featuring a circular design with water views — tying the hospitality brand directly into the living experience

• For real estate investors and landlords, the branded‑residences model adds value through service, brand recognition and lifestyle premium — a relevant trend in luxury condo markets

Market & Investment Implications

• Branded residences are gaining traction for high‑net‑worth buyers seeking more than four walls—they’re buying lifestyle, service and architecture

• For landlords and brokers in Miami’s luxury segment, Nobu’s entry signals further competition for trophy inventory; it also raises standards for amenity offerings and brand partnerships

• The Brickell sub‑market continues to see influxes of capital (office, residential, hospitality) and this project underscores its position as a hot zone for high‑end real estate

• Investors should watch: pricing and launch timing, unit mix (studios vs large units), and how the branded model affects resale and rental yield in a market increasingly saturated with luxury product

A Competitive Move

619 Brickell marks a strategic leap by Nobu into Miami’s branded residence arena and simultaneously a signal to landlords and investors that luxury in Brickell now hinges on design pedigree, service levels and brand identity. It’s a bold move in a crowded market — now the key will be how pricing, delivery and occupancy stack up in a shifting macro‑real estate climate.