Nobu Residences at 619 Brickell Unveiled as Ultra-Luxury Wellness Tower

• 13th Floor Investments and Key International launch Nobu-branded residences in Miami
• 75 story tower with 296 luxury units priced up to $60M
• First Miami project tied to Nobu Hospitality

A new class of branded residential

Nobu Residences at 619 Brickell has been revealed as one of Miami’s most ambitious branded residential projects, introducing a concept centered on longevity, wellness, and hospitality integration.

The development marks the first Nobu-branded residential tower in Miami, bringing together luxury living with a globally recognized hospitality platform. This positions the project within a growing segment of experience-driven, branded real estate.

Design and development vision

The 75-story tower will feature 296 residences and is designed by Foster + Partners, a globally recognized firm known for high-profile, design-forward projects. Located along Biscayne Bay in Brickell, the project targets ultra-high net worth buyers, with pricing ranging from $3 million to $60 million. The scale and pricing firmly place it in Miami’s top-tier residential market.

Hospitality-led lifestyle

A defining feature of the project is its integration with Nobu’s food and beverage ecosystem. Residents will have access to a private Nobu restaurant, in-residence dining, private chef services, and exclusive dining spaces. This reflects a broader trend where luxury developments are increasingly anchored by hospitality brands that deliver curated lifestyle experiences, rather than just amenities.

Wellness and amenity focus

The project places heavy emphasis on wellness, with more than 90,000 square feet of amenities designed around health, recovery, and performance. Offerings include multiple pools, spa facilities, fitness spaces, and recreational amenities like padel courts and simulators. The concept aligns with rising demand for biohacking, longevity, and wellness-driven living environments.

What this means for Miami

Brickell continues to evolve into a global hub for branded luxury developments. Projects like Nobu Residences reflect the city’s ability to attract internationally recognized brands and ultra-high-end buyers. For developers and investors, this signals continued strength in branded residences as a premium asset class, particularly when paired with hospitality and wellness positioning.