Naftali Group Taps h.wood Group to Bring Private Members Club, Signature Restaurant to Viceroy Fort Lauderdale

Key Points

• Naftali Group is partnering with The h.wood Group on a 15,000+ SF restaurant and private members club
• The venue will anchor Viceroy Residences Fort Lauderdale in Flagler Village
• Residents receive automatic access plus entry into h.wood’s Rolodex membership

What’s Coming

The restaurant and private club will span more than 15,000 square feet inside the 45-story Viceroy tower. Designed by Built Inc., the space will focus on elevated cuisine, craft cocktails, live music, and immersive social programming designed to pull in both residents and the broader downtown crowd. For developers and investors, this type of amenity is no longer decorative. It is a traffic driver that supports pricing power and long-term demand.

Inside the Members Club

The private club will operate as a distinct experience from the main restaurant, offering its own exclusive menu, dedicated lounge areas, and curated cultural and social events. Membership is designed to feel intimate and invitation-driven, elevating the daily living experience for residents. Viceroy owners receive automatic access, extending the brand beyond the residence and into a social ecosystem tied directly to the building.

Why the h.wood Group Matters

The h.wood Group is best known for celebrity loved concepts like Delilah and The Nice Guy. Their expansion into downtown Fort Lauderdale signals confidence in local spending power and continued demand for upscale dining and nightlife outside Miami. For nearby landlords, operators of this caliber tend to lift surrounding retail performance and strengthen tenant demand.

Added Value for Owners

Residents will also receive access to The h.wood Rolodex, the brand’s coveted membership program that offers priority reservations, invitations to private events, complimentary cocktails, tastings, and curated dining experiences across h.wood venues nationwide. This kind of built-in lifestyle access increasingly influences buyer decisions at the luxury end of the market.

Bottom Line

Naftali Group’s partnership with The h.wood Group brings institutional-grade hospitality directly into Fort Lauderdale’s urban core. For investors and landlords, it is another clear sign that Flagler Village is maturing into a high demand, lifestyle driven submarket where amenities directly support rents and values.