Miami Beach's Shelborne Hotel to Reopen After $85M Renovation

Key Points:

• $85 Million Renovation: The iconic Shelborne South Beach is undergoing a comprehensive $85 million restoration to preserve its historic 1940s Art Deco architecture.

• Proper Hospitality's Florida Debut: Upon completion in early 2025, the hotel will reopen as "The Shelborne by Proper," marking Proper Hospitality's first venture in Florida.

• New Leadership Team: Proper Hospitality has appointed industry veterans Guy Chetwynd, Mariannie Santiago, and Oliver Morgan to operate the revamped property.

The Shelborne South Beach, a staple of Miami's oceanfront since 1940, is undergoing a significant transformation. With an $85 million investment, the renovation aims to restore the hotel's original Art Deco charm while introducing modern amenities. Set to reopen in early 2025 as "The Shelborne by Proper," this project signifies Proper Hospitality's inaugural presence in Florida. The revitalized hotel promises to blend historical elegance with contemporary luxury, offering new dining venues, enhanced facilities, and a seasoned leadership team.

Historic Restoration Meets Modern Luxury:

• Preserving Architectural Heritage: ADC Atelier has redefined a midcentury masterpiece, paying homage to the original vision of architects Morris Lapidus and Igor Polevitzky. Their thoughtful approach preserves the hotel's storied character, maintaining key heritage elements like its striking façade and the iconic 1950s-era diving board at the oceanfront pool. The result is a seamless blend of historic charm and contemporary sophistication, where past and present coexist in effortless harmony.

• Comprehensive Upgrades: Beyond aesthetic restorations, the project encompasses a complete overhaul of guest rooms, food and beverage outlets, the pool deck, cabanas, and meeting spaces, ensuring a blend of historical charm and modern comfort.

Introducing 'The Shelborne by Proper':

• Enhanced Amenities: Guests can anticipate four new dining and beverage venues, including an all-day signature restaurant, a lobby bar-lounge, and a curated café. Additional amenities feature a spacious pool, lush garden lounge, indoor-outdoor cabanas, a sundeck terrace, a state-of-the-art fitness center, dedicated access to a private beach club, and over 15,000 square feet of event space.

Seasoned Leadership at the Helm:

• Experienced Team: Proper Hospitality has appointed Guy Chetwynd as Managing Director, Mariannie Santiago as General Manager, and Oliver Morgan as Director of Sales and Marketing. This team brings extensive experience in luxury hospitality and a deep understanding of the South Florida market.
• Proper Hospitality: Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Hotel June and The Collective brands. The company is led by Co-founder and President Brian De Lowe.

The $85 million transformation of the Shelborne South Beach into "The Shelborne by Proper" represents a significant development in Miami Beach's hospitality landscape. By preserving its historic Art Deco elements while introducing modern amenities and leadership, the hotel is poised to offer a unique blend of past and present. Investors and stakeholders in the Miami Beach real estate market should monitor this project as it approaches its early 2025 reopening, anticipating its impact on the area's tourism and property values.