Texas-based On the Border Seeks New Franchisees for a $2-4M Investment as They Expand in New Mexico

On the Border Eyes Albuquerque for Expansion: A Call for Investors

On the Border, a renowned Mexican restaurant chain based in Texas, is setting its sights on Albuquerque for its next expansion. The company's Vice President of Franchise, Brian Shaughnessy, has announced plans to open at least three new locations in New Mexico in the coming years. This move marks a significant milestone for the company as it seeks to tap into the state's vibrant dining scene.

Investment Opportunities in the Hospitality Industry

As part of its expansion strategy, On the Border is actively seeking investors with experience in the hospitality industry. Prospective investors should have access to capital and infrastructure, as the development of each restaurant is estimated to cost between $2 to $4 million. The company's expansion into New Mexico presents a unique opportunity for investors to participate in the growth of a successful restaurant chain in a burgeoning market.

Why New Mexico?

Despite never having operated in New Mexico before, On the Border has identified the state as a prime location for expansion. This decision is driven by the area's local consumer base and its reputation for a blend of Native American and Spanish flavors. With a growing number of retail tenants and a burgeoning dining scene, New Mexico offers a promising landscape for the restaurant chain's growth.

Flexible Restaurant Locations

On the Border is open to establishing its restaurants in various types of locations, including standalone brick-and-mortar locations, hotels, malls, and airports. The restaurants, ranging from 4,800 to 7,000 square feet, can be constructed within three to four months. Each restaurant is expected to employ between 60 to 80 part-time workers.

On the Border's Expansion Plans

In addition to New Mexico, On the Border is also considering expansion into Florida, Northern California, Washington, and Utah. Since its inception in 1982 in Dallas, Texas, the company has grown to operate 134 locations across the U.S, including 14 in South Korea.

On the Border's planned expansion into Albuquerque underscores the restaurant chain's commitment to growth and its confidence in the potential of New Mexico's market. For investors with an interest in the hospitality industry, this presents an exciting opportunity to be part of a successful brand's expansion journey.