Members-Only Wine Club Opening on Collins Ave. Later This Year

Miami Beach is elevating its luxury hospitality and members-club scene with Terroir Club, the city’s first private members-only wine club, set to launch in late 2025. Located at 616 Collins Avenue, this 10,000-square-foot sanctuary is designed for wine lovers seeking an intimate yet vibrant space to indulge in fine wine, gourmet dining, and cultural experiences.

It's location, just at the cusp of South Beach and South of Fifth, makes it an integral part of the area's restaurant retail ecosystem. It's iconic Collins Avenue location boasts proximity to hospitality leaders such as Queen Miami Beach, Motek, Fortei de Marmi and more. Recently, Black Lion's Robert Rivani sold the building where Catch resides, in South of Fifth, for $28 million, a nearly $17 million gain from the purchase price.

With its alfresco courtyard, private lounges, and six exclusive dining rooms, Terroir Club offers a refined retreat from the bustling energy of South Beach. Members will have access to an unparalleled selection of rare, vintage wines, complemented by masterfully crafted cuisine from a Michelin-starred chef.

What Members Can Expect

• Personal Wine Cellars 🍷: Members receive secure, temperature-controlled wine lockers to store their finest bottles.
• Curated Wine Tastings 🍇: Regular events will feature renowned sommeliers and industry experts, offering deep dives into rare wines and emerging trends.
• Michelin-Starred Dining 🍽️: A world-class chef will craft exclusive wine-pairing dinners, delivering an elevated culinary experience.
• Cultural & Social Events 🎭: Beyond wine, the club will host art exhibitions, live music, and literary salons, fostering a community of tastemakers.
• Private & Elegant Spaces 🏛️: With six private dining rooms, including one seating up to 50 guests, the club is ideal for hosting intimate gatherings.

The Prestige of Membership

Terroir Club is designed to remain highly exclusive, ensuring an intimate experience for its patrons. The Founders Membership is capped at just 100 members, offering lifetime recognition, access to rare wines, and influence over club offerings.

Founder Eugene Profis envisions Terroir Club as a landmark addition to Miami Beach’s luxury and cultural landscape, providing an exceptional space for Miami’s elite to connect over their shared passion for fine wine and sophisticated living.

Final Sip 🍷

With its unmatched wine program, gourmet dining, and exclusive cultural experiences, Terroir Club is set to redefine Miami Beach’s luxury scene. As the city continues to attract high-net-worth individuals and discerning collectors, this club is poised to become a premier haven for wine lovers and tastemakers alike.