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Mattel is set to expand its Adventure Park concept, with a second location scheduled to open in Bonner Springs, Kansas in 2026. This follows the announcement of the first park in Arizona, slated to open in 2024.
Bringing Brands to Life
The new park aims to bring Mattel's iconic brands to life in an immersive resort setting. Guests can expect to interact with beloved brands such as Barbie, Hot Wheels, Pictionary, UNO, and Thomas & Friends.
Attractions and Experiences
The park will feature thrilling attractions, including two Hot Wheels roller coasters: the Hot Wheels Twin Mill Racer and Hot Wheels Bone Shaker. A standout feature will be the "larger-than-life" Barbie Beach House, complete with a flying theater, retail shop, and rooftop restaurant.
Family-Friendly Entertainment
In addition to adrenaline-pumping rides, the park promises family-friendly experiences inspired by Mattel brands. These include a Magic 8 Ball mini golf course, a custom climb UNO structure, and indoor playscapes for younger visitors.
Immersive Experiences
Guests can immerse themselves in Mattel's universe with experiences like He-Man vs. Skeletor Laser Tag, set in a Castle Grayskull fortress replica. Cutting-edge hologram technology will also bring Barbie to life for visitors.
Expansion and Partnership
The expansion reflects Mattel's commitment to providing unique entertainment experiences. The project is a licensing partnership between Mattel, Inc. and Epic Resort Destinations.
Creating Lasting Memories
Executives express excitement about expanding themed entertainment destinations and welcoming new fans. The park aims to offer infinite fun for the whole family, with more information and sneak peeks expected in the future.