Marriott Set to Convert Time Square Hotel & 2 Other Luxury Properties in CA & HI to Marriott Bonvoy

Marriott International, Inc. has announced plans to integrate three renowned luxury properties in the United States into its Marriott Bonvoy portfolio this summer. These conversions will enhance Marriott’s luxury offerings and add over 1,000 rooms to its system.

New Additions to Marriott Bonvoy

The three properties to be converted are a luxury Midtown hotel in New York City, The Resort at Pelican Hill in Newport Beach, California, and Turtle Bay Resort on the North Shore of O’ahu, Hawai’i.

Strategic Importance

Leeny Oberg, Chief Financial Officer and Executive Vice President, Development at Marriott International, emphasized the significance of these conversions. The addition of these properties highlights Marriott’s commitment to luxury and showcases the appeal of its extensive brand portfolio to property owners. With over 510 open luxury hotels and another 234 in the pipeline, Marriott continues to lead in the luxury segment.

Details of Each Property

The luxury Midtown hotel in New York City is set to join Marriott Bonvoy on June 5. Located near prominent attractions such as Central Park, Times Square, and Fifth Avenue, it will mark the return of The Luxury Collection to New York City.

The Resort at Pelican Hill will join on July 1. This five-star resort in Newport Beach spans 504 acres and includes the Pelican Hill Golf Club. The resort will be managed by Marriott and is expected to transition to a St. Regis in the future.

Turtle Bay Resort, anticipated to join The Ritz-Carlton brand later this summer, is situated in O’ahu, Hawai’i. The resort offers oceanfront bungalows, suites, and rooms with stunning views. It features seven beaches, extensive trails, and various amenities. Host Hotels & Resorts will purchase the property, with Marriott taking over management.

Focus on Luxury Growth

Dana Jacobsohn, Chief Development Officer for U.S. Luxury Brands & Global Mixed-Use, highlighted the company’s dedication to expanding its luxury portfolio. Marriott’s commitment to providing exceptional service and experiences aligns with its leadership in the luxury hotel market.

Marriott's Luxury Portfolio

Marriott boasts a diverse portfolio of luxury brands, including The Ritz-Carlton, St. Regis, EDITION, The Luxury Collection, and others. Currently, luxury properties make up around 10 percent of Marriott’s open and pipeline rooms, reflecting the company's strategic focus on this segment.