Luxury Hotel Viceroy Park Avenue to Open in Manhattan This December

• Viceroy Hotels & Residences, Highgate, BGO, and Tao Group Hospitality will open Viceroy Park Avenue this December at the corner of Park Avenue South and East 29th Street in Manhattan's NoMad neighborhood.
• The luxury hotel will feature 252 guestrooms and suites, including four presidential suites, a rooftop pool, spa, more than 15,000 square feet of event space, and multiple dining concepts.
• The project marks Viceroy's return to New York City as the brand continues expanding its luxury hospitality portfolio across the U.S. and internationally.

What the New Hotel Will Offer

Viceroy Hotels & Residences is preparing to open Viceroy Park Avenue, a new luxury hotel in Manhattan's NoMad neighborhood. Scheduled to welcome its first guests in December, the property occupies a prime location at the intersection of Park Avenue South and East 29th Street, placing visitors within walking distance of Madison Square Park, the Flatiron District, and Midtown Manhattan. The hotel will include 252 guestrooms and suites, highlighted by four presidential suites. Three specialty penthouse suites on the 18th floor will range from 755 to 2,100 square feet, while a duplex presidential suite will offer approximately 2,000 square feet of living and entertaining space. Interiors by Meyer Davis Studio emphasize contemporary luxury, while the property will also feature a rooftop pool and lounge, wellness facilities, a spa, and flexible meeting and event spaces.

What Guests Can Expect From the Dining Experience

Food and beverage operations will be managed by Tao Group Hospitality, bringing one of the hospitality industry's most recognizable restaurant operators to the project. Guests will have access to a signature ground-floor restaurant and café, along with a rooftop destination featuring an outdoor swimming pool, pool bar, cocktail lounge, and social spaces overlooking the Manhattan skyline. The property will also include more than 15,000 square feet of private event and meeting space, making it suitable for corporate events, weddings, and luxury gatherings.

What Project Leaders Are Saying

The development team views Viceroy Park Avenue as a long-term investment in one of the world's strongest hospitality markets.

"New York remains one of the most attractive and enduring hospitality markets in the world, and Viceroy Park Avenue reflects our conviction in the city's long-term growth and global appeal," said Matthew Cervino, Managing Partner at BGO.

He added that the combination of a premier location, luxury accommodations, and experienced operating partners positions the hotel to become a new landmark hospitality destination along Park Avenue South.

Arash Azarbarzin, Chief Executive Officer of Viceroy Hotels & Residences, also emphasized the importance of the opening.

"New York is one of the most important hospitality markets in the world, and our return to the city is an important step in the continued growth of the Viceroy brand."

Meanwhile, Noah Tepperberg, Co-Chief Executive Officer of Tao Group Hospitality, said the partnership will combine luxury accommodations with distinctive dining experiences designed to appeal to both travelers and local residents.

What This Means for New York's Luxury Hotel Market

The opening of Viceroy Park Avenue adds another high-end hospitality destination to Manhattan's NoMad neighborhood, which has evolved into one of New York City's fastest-growing luxury hotel districts. The project also represents another milestone in Viceroy's global expansion strategy. Alongside the New York opening, the brand continues to grow with new hotel and residential developments across the United States, Mexico, Puerto Rico, Portugal, and Southern Africa. For New York's hospitality sector, the investment signals continued confidence in luxury travel demand and reinforces the city's position as one of the world's premier hotel markets.