Lulus Makes a Comeback with a New 6K SF Store in LA

Lulus Fashion Brand Revives Brick-and-Mortar Presence with Chic LA Store

After a 15-year hiatus from physical retail, Lulus, the popular women's fashion label, has made a grand comeback with a stylish two-level store on Melrose Avenue in Los Angeles. This move marks a significant evolution for the brand that had shifted to an entirely digital model in 2008.

Brick-and-Mortar Comeback: A Response to Consumer Demand

The decision to return to brick-and-mortar retail was driven by the brand's desire to meet its consumers' demand for a physical shopping experience. The new 6,000 square foot store is a testament to the brand's successful pop-up experience in Los Angeles, a city that has become a significant business hub for Lulus.

Store Highlights: Curated Selection and Modern Aesthetics

The new Lulus store offers a curated selection of the brand's must-have items, including separates, dresses, accessories, and going-out looks. The selection is refreshed weekly, providing in-store shoppers with a first look at the latest offerings. The store's modern and sleek design features dramatic display fixtures, mosaic patterns, and pops of neon and brushed silver, creating a social environment that is perfect for the Instagram age.

Future Plans: Bridal Boutique and Expansion

In 2024, the Melrose Avenue store will also house Lulus' first appointment-only bridal boutique, offering accessibly-priced bridal and bridesmaids gowns in a beautifully curated setting. Beyond the Melrose store, Lulus is expanding its retail footprint through curated collections in various fashion boutiques and department stores across the country.

Conclusion: Bringing the Digital Experience to Life

According to Crystal Landsem, CEO of Lulus, the brand's return to physical retail is about bringing the digital experience to life. The new store is designed to meet the needs of millennial and Gen Z customers who want to immerse themselves in the brand. With its commitment to customer feedback and insights, Lulus continues to refine its product offerings and elevate the customer experience.

As the real estate market continues to evolve, the return of Lulus to brick-and-mortar retail signifies a trend towards the blending of digital and physical retail experiences. This trend offers valuable insights for prospective homeowners, real estate investors, and industry professionals looking to stay informed about the latest market trends, tips, and strategies.