A major residential development is advancing at the northwest corner of Bowery and Great Jones in the East Village. Lonicera Partners has assembled the site by contracting to purchase 348 Bowery and taking minority stakes in 350 and 352 Bowery. New permits have been filed for a 25 story apartment building under the address 56 Great Jones Street. The current low rise retail and commercial structures on the site would be demolished if the project moves forward.
The proposed tower would include 94 residential units under the base design, with 27 MIH apartments. A second version featuring a cantilevered extension would increase the affordable count to 30 MIH units. The project is designed by Fogarty Finger and features a modern façade with massing options that respond to adjacent historic buildings. The cantilever version requires landmark approval because it would extend over part of a property within the NoHo Historic District Extension.
While 56 Great Jones Street itself is not landmarked, the cantilever component brings the project before the Landmarks Preservation Commission. Community Board 2 review meetings are underway, marking the start of what could be a closely watched approval process. Given the scale and location, this will likely require careful navigation of both landmark and zoning considerations.
The Bowery corridor continues to evolve into a high density residential and mixed-use spine connecting NoHo, the East Village, and Nolita. With limited remaining development parcels, assemblages like this command premium long term land value.
For multifamily investors, the project highlights several key dynamics:
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