Kerzner to Launch Its First U.S. SIRO Hotel + Residences in Brickell, Miami With 13th Floor & Forse Holdings

Key Points

• Kerzner signed for SIRO Brickell, Miami, its first U.S. location, slated to open in 2030

• The mixed-use project will include up to 180 hotel rooms and 350 branded residences (“SIRO Homes”), plus wellness and fitness labs

• Local development partners are 13th Floor Investments and Forse Holdings; the land was acquired in a $45 million deal earlier this year

Kerzner is placing a big bet on the wellness-focused hospitality niche in the U.S. With SIRO Brickell, the company is not just building another hotel — it’s creating a hybrid wellness-branded real estate play in one of the densest, fastest-growing urban markets. This signals confidence in Brickell’s continued evolution as a global destination and in the broader trend toward hotel plus residence plus lifestyle asset models.

Project Breakdown and Insights

Project Scope and Brand Vision

• The Brickell site sits at the intersection of business, culture, and leisure in Miami, just 15 minutes from the airport

• The property will house 180 guest rooms and suites, 350 SIRO Homes, and a Fitness Lab and Recovery Lab to deliver wellness services

• SIRO’s brand focuses on fitness, nutrition, sleep, recovery, and mindfulness, creating a lifestyle ecosystem rather than just accommodations

Pipeline and Global Strategy

• SIRO already operates in Dubai and Montenegro and has upcoming projects in Los Cabos, Riyadh, and Tokyo

• The Miami launch marks a strategic expansion into the highly competitive U.S. market

Land Acquisition and Local Partnerships

• Kerzner acquired a one-acre parcel at 9 SE 6th Street in Brickell from Swire Properties for $45 million

• The site already had entitlements for 180 hotel keys and 350 residences, making it a turnkey opportunity

• 13th Floor Investments and Forse Holdings bring deep local development expertise to the project

Market and Trend Implications

• The announcement reflects growing investor interest in wellness-anchored real estate in major urban cores

• Mixed hospitality and residential projects are gaining traction for their efficiency and brand synergy

• Brickell continues to attract luxury and experiential developments, reinforcing its status as Miami’s most globalized neighborhood

The Rising Value of Wellness

SIRO Brickell is more than a hospitality project—it’s a bet on the convergence of health, luxury, and branded real estate in America’s top-tier urban markets. For real estate investors and developers, it highlights both the rising value of wellness in design and the enduring pull of Miami’s Brickell district.