Kennedy Wilson proposes 378 unit Orlando apartments near Fashion Square Mall Key Points:

• Kennedy Wilson plans 378-unit multifamily project in Orlando
• Development spans 290,000 square feet across five stories
• Site includes 744 parking spaces and a full amenity package

What Kennedy Wilson is planning in Orlando

Kennedy Wilson Inc. is proposing a 378-unit multifamily development near Orlando’s Fashion Square Mall, adding significant new supply to a growing Sun Belt rental market. The project, referred to as Herndon Avenue apartments, will rise five stories and span roughly 290,000 square feet. The site sits on a 6.6-acre parcel in Orange County, positioning it within a key infill location near existing retail and infrastructure.

What the scale and unit mix mean for rental demand

The development will include a mix of studio to three-bedroom units, with multiple floor plans designed to capture a wide renter base. One-bedroom units under 750 square feet suggest a focus on affordability and efficiency, a strategy increasingly common in high-growth Florida markets. At 378 units, the project represents a sizable addition to local inventory, signaling continued confidence in Orlando’s population growth and rental demand fundamentals.

How parking and amenities support leasing

Plans call for 744 parking spaces, including a structured garage and shared surface parking with a nearby church. The high parking ratio reflects a car-dependent market, where accessibility remains a key leasing driver. Amenities will include a swimming pool and outdoor courtyard, standard features that help maintain competitiveness in a crowded multifamily pipeline. The project is designed by Dwell Design Studio, with civil engineering handled by Kimley-Horn, indicating a conventional garden-style development approach.

What the site history signals for development strategy

The property is owned by Bliss 815 Herndon LLC, which had previously considered a medical office project before shifting to residential. This pivot reflects a broader trend where developers are prioritizing multifamily over office or specialty uses, especially in suburban and infill locations where housing demand continues to outperform other asset classes.

What this means for Orlando multifamily investors

Kennedy Wilson’s proposal reinforces Orlando’s position as a high-growth rental market attracting institutional capital. Large-scale developments like this are becoming increasingly common as developers respond to sustained in-migration and housing demand. For landlords, the influx of new units will increase competition, but it also signals long-term confidence in the market’s ability to absorb new supply. As more projects shift toward residential use, Orlando continues to stand out as a key target for multifamily investment and development