G. Holdings & Marriott Break Ground on $175M The Dunes, an Autograph Collection Hotel in Fort Lauderdale

Key Points

• $175M hotel development marks Marriott’s first Autograph Collection in Fort Lauderdale

• 16-story, 205-room property set to include rooftop bar, ocean-facing restaurant, and event space

• Developed by GraniteFL (G. Holdings), built by Moss, designed by FSMY Architects & Studio Munge

Fort Lauderdale Beach is getting a major new hospitality landmark. G. Holdings & Marriott have officially broken ground on The Dunes Fort Lauderdale, a luxury hotel under Marriott’s Autograph Collection. This is the brand’s first entry into the Fort Lauderdale market, signaling a vote of confidence in the area’s continued tourism and hospitality growth.

Breaking Down the Project

Who’s Behind The Dunes Fort Lauderdale

• The developer is GraniteFL, part of G. Holdings Group, which is helmed by founder and CEO Harry Gross.

• Moss Construction is managing the build.

• Marriott International will operate the hotel under its Autograph Collection, a soft-brand known for its design-forward, independent feel.

What the Hotel Will Feature

• 16 stories and approximately 206,000 square feet.

• 205 guest rooms designed to attract upscale leisure and business travelers.

• Ocean-facing restaurant, mezzanine-level event space, third-floor pool with bar deck.

• Rooftop bar and dining venue offering panoramic Atlantic views.

Design and Branding Vision

• Architecture by FSMY Architects & Planners, who are integrating natural materials and a coastal-modern aesthetic.

• Interiors by Toronto-based Studio Munge will focus on texture, warm tones, and localized design to create a sense of place.

Why It Matters for Fort Lauderdale

• The Dunes adds a premium hotel product in an area seeing surging visitor numbers and investor interest.

• It helps fill a gap in high-end, design-focused hospitality offerings on Fort Lauderdale Beach.

• With Marriott’s backing, the project signals confidence in the market’s long-term performance, especially among global travelers seeking differentiated experiences.

Betting Big on Fort Lauderdale

With The Dunes Fort Lauderdale, G. Holdings and Marriott are betting big on the city’s potential as a top-tier destination. For local brokers and investors, this signals continued upward momentum in Fort Lauderdale’s hospitality and mixed-use sectors.