Frame LA Breaks Ground On Mar Vista Apartment Project

• Construction underway for 87-unit apartment development in Mar Vista
• Project replaces former Vista del Rey Church property
• Development includes affordable housing units through city incentive programs

What The Project Brings To Mar Vista

Construction has officially started on a new multifamily development at 12124 West Pacific Avenue in Mar Vista, just south of Venice Boulevard.

The project, led by Frame LA, will deliver 87 apartments in a six-story building replacing the former Vista del Rey Church site.

The development adds another mid-scale residential project to Los Angeles’ Westside, where housing demand remains strong and entitled development sites are increasingly difficult to secure.

What The Housing Program Includes

The building will contain a mix of one-bedroom and three-bedroom apartments, along with subterranean parking for 124 vehicles.

As part of city-approved housing incentives, the project will reserve 14 units for income-restricted residents. Seven apartments will be designated for very low-income households, while another seven units will target moderate-income renters.

This affordability structure reflects the increasingly common use of local density and housing incentive programs to support higher-density multifamily development in Los Angeles.

What The Design And Entitlements Reveal

The project was designed by PK Architecture and evolved from an earlier approved proposal for the site.

The previously entitled version included 74 apartments with a different affordability mix under state density bonus incentives. The revised plan ultimately increased the total unit count while adjusting the affordable housing allocation structure.

This type of redesign is becoming more common as developers recalibrate projects to better align with financing conditions, construction costs, and incentive frameworks.

What This Means For Frame LA’s Development Strategy

Developer Robert Green has been steadily expanding Frame LA’s footprint across Los Angeles with similar mid-rise multifamily projects focused on urban infill housing.

The Mar Vista development follows another Frame project in nearby Palms, where the company previously completed a 74-unit apartment complex.

Rather than pursuing large luxury towers, the company appears focused on practical mid-density housing formats that fit into existing neighborhood corridors while still maximizing entitlement opportunities.

What This Signals About Westside Housing Development

Mar Vista continues seeing incremental multifamily growth as developers target sites near major transit corridors and commercial streets like Venice Boulevard.

Projects like this highlight how church properties, aging low-density uses, and underutilized parcels are increasingly being repositioned into housing as Los Angeles pushes to increase residential supply.

With construction now underway, the project adds to a broader pipeline of Westside multifamily development expected to deliver over the next several years.