Feb 24, 2026
Dorsia Launches "Culture Calendar" at Sol A Sol During Mexico City Art Week
Traded Media
Traded Editorial
During Mexico City’s Art Week, Dorsia officially debuted its highly anticipated Culture Calendar, using the city’s biggest cultural moment as the backdrop for a launch designed to reflect exactly what the new product promises: access, organized. Timed alongside Zona Maco, the Culture Calendar marks Dorsia’s expansion from a reservation and payments platform into a centralized cultural planning tool, one built for members who live and travel globally.
A Content Calendar for the World’s Most In-Demand Moments
The Culture Calendar is fully integrated within the Dorsia app and editorially curated to centralize the most important global events into a single, intuitive destination.
Instead of navigating fragmented invitations, sold-out alerts, and scattered event information, members can:
- Discover major global cultural events
- Save key dates and build personalized itineraries
- Export events directly to their phone calendar
- Book restaurants and experiences nearby through Dorsia
From launch, the calendar will spotlight major global moments, including Coachella, the Cannes Film Festival, Art Basel, Wimbledon, and key Formula One race weekends, alongside Dorsia’s own flagship programming.
The tool is powered by Dorsia’s proprietary CMS infrastructure, allowing events and updates to be dynamically injected into members’ calendars in real time. Personalized AI recommendations further tailor the experience based on member behavior and preferences. To strengthen its editorial voice, Dorsia appointed lifestyle journalist Ty Gaskins as Culture Editor, reinforcing the company’s ambition to operate as both an access platform and a cultural content authority.
Sol A Sol: The Launch Moment
To mark the debut, two of the three co-founders, Marc Lotenberg and Gabriella Shteiman, hosted Sol A Sol, an 18-hour members-only experience on a private helipad in Polanco, while Joshua Stern hosted clients and events in SF for the Super Bowl.
Experiences around sporting events will also be a large addition to the culture calendar. Music from Parallelle and OMRI. set the tone from sunrise to sunset, while special guests, including Carlita, Eleonore de Boysson, Olivia Steele, Toto Ickowicz, Camila Rendón, Juana
Arias, Tomas Bermudez, Deborah Vertiz, and Bedouin's Rami Abousabe. enjoyed curated bites from Lardo. But beyond the setting and guest list, the event served as a physical expression of the Culture Calendar’s purpose: giving members clarity around where to be, when to be there, and how to move seamlessly between the world’s most relevant cultural moments.
The Next Chapter for Dorsia
Founded in 2022, Dorsia has built its reputation on guaranteed reservations and frictionless hospitality technology. With the launch of the Culture Calendar, the platform positions itself not just as a booking tool but as cultural infrastructure for a globally mobile community.
As cultural capitals become increasingly borderless, Dorsia’s newest product aims to ensure its members are always aligned with the moments that matter and never miss the rooms shaping what’s next.