Barry Sternlicht’s Treehouse Hotel to Revive Haddon Hall in Miami Beach’s Art Deco District With 2029 Debut

Key Points

• Keyah Real Estate Group is redeveloping two 1940s Art Deco properties into Treehouse Hotel Miami Beach, opening in 2029
• Project blends historic preservation with a new rooftop tower and ocean view suites
• Lifestyle hospitality push targets premium ADR in a high-barrier Miami Beach submarket

A Lifestyle Flag Lands in Prime Miami Beach

Treehouse Hotels, founded by Starwood chairman Barry Sternlicht, is expanding into South Florida with Treehouse Hotel Miami Beach. The project is being developed by Keyah Real Estate Group and will rise in the city’s historic Art Deco district, with an opening slated for early 2029. For landlords and investors, this is a strategic repositioning play in one of the most supply-constrained hospitality corridors in the US.

Historic Assets, Modern Upside

The hotel will transform Haddon Hall and the Campton Apartments, both dating to the 1940s, while adding a newly constructed rooftop tower with ocean views. Rottet Studio is leading the design, layering Art Deco, Streamline Moderne, Spanish Colonial Revival, and Miami Modern influences. The interiors will follow Treehouse’s relaxed, nostalgic brand identity with natural materials and oversized suites, many offering water views. Adaptive reuse in Miami Beach is not just aesthetic. Preservation zoning and limited land create natural barriers to entry, supporting long-term pricing power.

Amenities Built to Drive Revenue

The property centers around a landscaped courtyard pool designed as a social hub that transitions from daytime lounging to evening gatherings. Additional offerings include multiple food and beverage venues, a rooftop pool, fitness facilities, and a spa and wellness club open to both guests and locals. Opening amenities to the community is a smart revenue diversification strategy. In strong tourism markets like Miami Beach, experiential hotels with vibrant F and B programs often outperform traditional assets on RevPAR growth.

Why This Matters

South Florida hospitality continues to attract capital due to steady leisure demand, global brand recognition, and constrained new supply in protected districts. For Keyah Real Estate Group, this is a long-term bet on experiential hospitality in a trophy submarket. For Sternlicht’s Treehouse brand, it strengthens its presence in gateway leisure cities where lifestyle concepts command premium rates. For investors and brokers, the signal is clear. Historic repositioning plus strong branding in Miami Beach remains a powerful value creation formula.