Apr 3, 2024
Auberge Resorts Collection to Manage The Shore Club Resort & Residences in Miami Beach
Situated at 1901 Collins Avenue, The Shore Club has been an integral part of Miami Beach's landscape since its inception in 1949 by architect Albert Anis.
Traded Editorial
Situated at 1901 Collins Avenue, The Shore Club has been an integral part of Miami Beach's landscape since its inception in 1949 by architect Albert Anis. Now, developers Witkoff and Monroe Capital have joined forces with Auberge Resorts Collection to breathe new life into this distinguished site. The project, slated for a grand opening in 2027, aims to transform the property into a multifaceted destination that seamlessly blends luxurious hotel accommodations with premium residential offerings.

Preserving History, Embracing Innovation
Under the stewardship of Auberge Resorts Collection, The Shore Club will retain its original charm while embracing modernity. Renowned architect Robert A.M. Stern Architects (RAMSA), in collaboration with Bryan O’Sullivan Studio and Kobi Karp Architecture and Interior Design, will oversee the transformation. The project includes the addition of an 18-story residential tower and an independent villa, blending contemporary design with Miami Beach's rich architectural heritage. RAMSA's innovative approach respects the site's historical essence while introducing new living concepts that seamlessly merge indoor and outdoor spaces.

Luxurious Living by the Sea
The revitalized Shore Club will feature 73 rooms and suites, including a lavish penthouse, offering direct beach access and exceptional amenities amidst landscaped gardens. The new residential tower, standing 200 feet tall, will reinterpret Miami Beach's iconic MiMo architecture, offering expansive views and innovative living spaces. The Cromwell Hotel will be transformed into 49 unique residences, each boasting individual floor plans and stunning ocean vistas. Additionally, an exclusive 8,000-square-foot beach house will provide residents with a private oasis for family enjoyment.

A Comprehensive Living Experience
Residents and guests of The Shore Club Resort & Private Residences will enjoy a harmonious blend of beachfront serenity and urban vibrancy. Private resident amenities, including a fitness center, library, lounge, and pool, complement the hotel's offerings, which include a signature restaurant, café and bar, spa, fitness center, and Beach Club. The partnership between Auberge Resorts Collection and the developers ensures a luxurious living experience that celebrates Miami Beach's unique spirit.

Excitement for the Future
Alex Witkoff, Co-CEO of Witkoff, and Craig Reid, CEO of Auberge Resorts Collection, express their enthusiasm for the partnership and the project's potential to redefine luxury living in Miami Beach. With a shared commitment to excellence, The Shore Club is poised to emerge as a standout destination, highlighting Miami Beach as a premier location for relaxation, recreation, and living.