Construction is nearing completion at AVIVA, a large-scale residential development at 189 Phillip Street in Jersey City. The project is being developed by Alpine Residential and consists of two 12-story buildings with a combined 500 rental units.
The development offers a mix of studio to three-bedroom apartments, with many units positioned to capture views of the Manhattan skyline, New York Harbor, and the Statue of Liberty. Select residences also include private balconies and terraces.
The two buildings are connected by a shared lobby base that incorporates approximately 4000 square feet of ground floor retail, adding a mixed-use component to the asset.
Designed by GRT Architects in collaboration with Ismael Leyva Architects, the project emphasizes both scale and lifestyle amenities. The large unit count positions the property as a major addition to Jersey City’s growing multifamily inventory.
Amenities are a key focus, including a rooftop pool, landscaped outdoor spaces, and a water garden accessible to both residents and the public. Interior features include a fitness center with HIIT studio, coworking areas, conference rooms, and a demonstration kitchen. Additional offerings such as concierge services, pet facilities, storage, and electric vehicle charging further align the property with high end rental expectations.
AVIVA reflects continued investor confidence in Jersey City as a primary alternative to Manhattan. Its location next to Liberty State Park adds significant lifestyle appeal, while nearby light rail connections provide access to PATH service into Manhattan. Large-scale developments like this are designed to attract a wide tenant base, from young professionals to families, especially with the inclusion of larger unit layouts.
As new supply continues to come online, properties with strong amenities, views, and transit access are expected to maintain competitive leasing performance.
With construction nearing completion, attention will shift to lease-up and pricing strategy. The size and amenity package position AVIVA to compete at the higher end of the Jersey City rental market. For investors, this project highlights the continued trend toward large-scale, amenity-rich developments in well-connected urban submarkets.
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